Bruno Miguel
Film Director at Moviemachine.com.br
Rio de Janeiro, Miami, São Paulo, Los Angeles, United States
BaşlıkAzul e Coca-Cola no Natal
Haftanın
Kampanya Christmas Together Rules
Reklamcı Coca-Cola Company
Marka 46664/Coca-Cola
İlk Yayınlanma Tarihi 2019 / 1
Sektör Soft Drinks, Tonics
felsefe Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule, such as “Don't let your traditions fade away”, “Each present deserves a card”, “There is always room for one more” and “Anything Is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week.
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