| Başlık | Hidden Messages |
| Haftanın | Africa |
| Kampanya | Hidden Messages |
| Reklamcı | Instituto Maria da Penha |
| Marka | Instituto Maria da Penha |
| İlk Yayınlanma Tarihi | 2015 / 4 |
| Sektör | Racial/Ethnic/Minority/Disability Awareness |
| Slogan | An idea that transformed Instagram usernames into messages to fight prejudice. |
| hikaye | One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA). To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil). Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence. |
| Medya Türü | Social Media |
| Süre | |
| Yaratıcı Ajans Başkanı | Sergio Gordilho |
| Yaratıcı Yönetmen | Rafael Pitanguy |
| Yaratıcı Yönetmen | Eco Moliterno |
| Yaratıcı Yönetmen | Álvaro Rodrigues |
| Yaratıcı Yönetmen | Jeferson Rocha |
| Yaratıcı Yönetmen | Andrea Siqueira |
| Yaratıcı Yönetmen Ortağı | Bernardo Romero |
| Yaratıcı Yönetmen Ortağı | Beto Rogoski |
| Reklam Yazarı | Lucas Ribeiro |
| Sanat Yönetmeni | Ivan Loos |
| Sanat Yönetmeni | Jeferson Rocha |
| Sanat Yönetmeni | André Batista |
| Projects Creative Director | Evandro Soares |