Kia EV6 - "The Uncapital Route: Offenbach"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

625

Marka: Kia EV6
Ülke: Germany

Reklamcı: Kia Motors

Başlık	The Uncapital Route: Offenbach
Haftanın	INNOCEAN Europe
Kampanya	The Uncapital Route
Reklamcı	Kia Motors
Marka	Kia EV6
İlk Yayınlanma Tarihi	2023 / 12
Sektör	Cars
felsefe	Kia has teamed up with VICE Media for a series of mini documentaries that take the “Uncapital Route” across the continent, promoting the possibilities opened up by Kia’s extensive European charging network as they go. Created by Innocean Berlin in conjunction with Havas Media Network, the Uncapital Route campaign shines the spotlight on six emerging cultural hubs outside of the big cities. As the cost of living drives creativity out of European capitals, smaller places – including Granada, Offenbach, Turin, Marseille, Manchester and Rotterdam – are becoming creative hotspots in their own right. Using VICE’s extensive network of local creators, Innocean’s campaign shares Kia’s message that inspiration is everywhere and, thanks to Kia’s charging network and EV ecosystem, customers can find it even in the remotest of places. The films, shot and produced in each market’s native language, follow a simple premise: a local VICE host hits the road in a Kia EV, headed for their chosen destination. There, they meet local creatives who offer an insider perspective on unique local scenes and detail how these cities inspire their practice. The six eight-minute videos are accompanied by social cutdowns of 30-45 seconds. All the content will appear on VICE Media and Kia channels to promote Kia Charge, which allows all Kia EV drivers to charge their cars across at one of over 500,000 European charging points with only one simple RFID card.
Medya Türü	Branded Content
Süre	558 seconds
Reklam Sorumlusu	David Hilbert
Reklam Sorumlusu	Benedict Abrahamsberg
Reklam Sorumlusu	Eric L. Frost
Reklam Sorumlusu	Roshna Raj
Yaratıcı Ajans Başkanı	Gabriel Mattar
Yaratıcı Yönetmen	Ricardo Wolff
Chief Operating Officer (COO)	Jonathan Hill
Strategy Director	Jorn Ballentin
Senior Strategic Planner	Odile Breffa
Yaratıcı Yönetmen	Shelley Lui
Yaratıcı Yönetmen	Chiara Maria Chessa
Junior Art Director	Paula Santos Luengo
Junior Copywriter	Aitana Vallejo
Direktör	Alessia Bellini
Müşteri Direktörü	Elsa Altaras Nasi
Account Manager Digital	Špela Viduč
Prodüktör	Fabian Barz