Chateau Ste. Michelle - "The Great EXchange Anthem"

Team One

Team One Los Angeles, United States

2265

Marka: Chateau Ste. Michelle
Ülke: United States

Reklamcı: Chateau Ste. Michelle

Başlık	The Great EXchange Anthem
Haftanın	Team One
Kampanya	The Great EXchange
Reklamcı	Chateau Ste. Michelle
Marka	Chateau Ste. Michelle
Posted	Şubat 2023
Sektör	Alcoholic
hikaye	Created in partnership with agency Team One, Publicis Groupe’s fully integrated media, digital, and communications agency for premium brands, Chateau Ste. Michelle is here to help kick the ex-baggage to the curb with Great EXchange. Aimed at celebrating new beginnings, CSM will give people a reason to let go of ex's items with the incentive to celebrate new beginnings and share their experience online. Launching this week, Chateau Ste. Michelle premiered a microsite (thegreatEXchange.wine) allowing people to upload a photo of an ex’s memento along with quick anecdote about its significance. They also can peruse an online gallery populated with other submissions. In EXchange, they’ll be entered into a sweepstakes for a chance to win a CSM Winery Gift Box full of items that will help them to have closure–once and for all. To kick off the promotional period, the first 200 entrants will receive a $100 gift card to use towards Chateau Ste. Michelle’s online store. The promotional period ends on February 13 at 11:59 pm PT, and 50 winners will receive a Winery Gift, which will include a $100 CSM gift card, $150 in LiveNation concert cash, an Apple HomePod Mini, Corkcicle wine tumbler, among other gifts. The campaign was inspired by research showing that more than 3/4th of adults has leftover trinkets from past relationships, in a survey conducted by CSM and Team One of more than 1,000US adults aged 25-55. CSM aims to tap into this audience and bring a fresh, provocative take on Valentine’s Culture–stepping away from the predictable approach to breakthrough with consumers.
Medya Türü	Web Film
Süre	30 seconds
Associate Director of Business Affairs	Janet Anderson
Social Influencer Engagement Specialist	Deepa Banapur
PR Account Director	Daphne Dobbs
Senior Producer	Amy Gershwin
Senior Producer	Maaren Hall
Content Producer	Matt Hartz
Reklam Yazarı	Abigail Hogue
Associate Director of Program Management	Erik Howerbush
Medya Direktörü	Rinku Mahbubani
Müşteri Direktörü	Sean McGrath
Senior Producer	Sascha Peuckert
Management Supervisor	Kayla Riley
Associate Director of Traffic	Faren Rose
Yaratıcı Yönetmen	Jason Stinsmuehlen
Müşteri Süpervizörü	Mary Toy
Sanat Yönetmeni	Serda Ursan
Legal Counsel	Jessica Vosgerchian
PR Management Supervisor	Ana Werner
PR Senior Account Executive	Jesse Zand
Prodüksiyon Şirketi	Cashford Media
Executive Producer/Founder	Mikey Garratt
Executive Producer/Director/DP	Matt Hartz
Editing Şirketi	PXP
Multimedia Director	Bryan Cook
Prodüksiyon Sorumlusu	Veronica Santana
Senior Producer	Cody Pittard
Finishing Producer	Holland Farkas
Renkçi	Adolfo Martinelli
Editör	Vicente Lopez
Editör	Jerad Sloan
Assistant Editor	Jocelyn Wu
Motion Designer	David Silvers
Motion Designer	David Audelo
Müzik Kütüphanesi	Extreme Music
Kayıt Stüdyosu	Margarita Mix
Prodüksiyon Sorumlusu	Whitney Morris
Operations Manager	Brian Frank
Mixer	Bob Gremore
Mixer	Bruce Bueckert
Assistant	Mike Murzyn
Assistant	Sean Melia
VO	Rachel Li
Video Host	Lionel Sam