Black & Abroad - "The Black Elevation Map"

Performance Art

Performance Art New York, United States

1685

Başlık	The Black Elevation Map
Brief	The Black Elevation Map is an immersive digital experience that reimagines the American landscape by visualizing the heights of The Culture as elevation. The platform takes cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the United States. The greater the density of data, the higher the elevation.
Haftanın	Performance Art
Kampanya	The Black Elevation Map
Reklamcı	Black & Abroad
Marka	Black & Abroad
Posted	Kasım 2022
Sektör	Transport, Travel and Tourism
hikaye	Black & Abroad is among the world’s most prominent niche-audience travel brands. Known for its international trips to Latin America, Europe and Africa – and its provocative “Go Back To Africa” campaign – the company has been redefining experiences for the modern Black traveler since 2015.
Medya Türü	İnteraktif
Yaratıcı Ajans Başkanı	Eric Martin
Founder	Eric Martin
Chief Strategy Officer	Kent Johnson
Founder	Kent Johnson
Advertising Agency	Performance Art
Yaratıcı Ajans Başkanı	Ian Mackenzie
Yaratıcı Yönetmen Ortağı	Pedro Izzo
Reklam Yazarı	Hemal Dhanjee
Reklam Yazarı	Tobi Adebowale
Reklam Yazarı	Paula Purdon
Reklam Yazarı	Jasmine Mans
Yaratıcı Yönetmen Ortağı	Benson Ng