Cristal - "This passion knows no gender"

Fahrenheit DDB

Fahrenheit DDB Lima, Peru

1479

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Cristal
Ülke: Peru

Reklamcı: Backus

Başlık	This passion knows no gender
Haftanın	Fahrenheit DDB
Kampanya	This passion knows no gender
Reklamcı	Backus
Marka	Cristal
İlk Yayınlanma Tarihi	2023 / 4
Sektör	Beers, Ciders, Lagers
felsefe	To support the Peruvian Women's Football Team and increase its fan base, Fahrenheit DDB and Cristal, the beer brand that is the official sponsor of the national football team; created the campaign "This passion knows no gender". The campaign is composed of several pieces that play with the homonyms. Edison Flores is one of the best football players in Perú. These pieces are based on audio, as prejudice is visual. In this case, in the middle of the narration of recent football matches, in which everyone believes or assumes that they are listening to a play by Edison Flores, it is revealed that it is Scarleth Flores who makes the extraordinary play that can be heard.
Medya Türü	İnteraktif
Süre	25 seconds
Reklam Sorumlusu	Alejandro Molina
Reklam Sorumlusu	Diego Devoto
Reklam Sorumlusu	Daniel Villarán
Reklam Sorumlusu	Eduardo Miro Quesada
Reklam Sorumlusu	Alexia Barragan
Reklam Sorumlusu	Fernando Salas
Reklam Sorumlusu	Daniel Ramirez
Partner/CCO	Ricardo Chadwick
Partner/General Brand Director	Alberto Goachet
Yaratıcı Yönetmen	Sergio Franco
Creative Copywriter	Alejandra Fernández
Sanat Yönetmeni	Piero Roncall
Innovation Manager	Andrea Corvetto
Proje Sorumlusu	Anaís Mercado
Production and Content General Manager	Vanessa Díaz Llontop
Prodüktör	Carolina Chávez Tapia
Digital Director	Giuliana Lazo
Planning General Manager	Jose Rodriguez
Research Planner	Renato Aguilar
Social Media Manager	Alexander Agüero
Community Manager	Alejandro Loarte
Prodüksiyon Şirketi	Canica Films
Yönetmen	Verónica Vasquez
Prodüksiyon Sorumlusu	María Teresa Benvenuto
Assistant director and executive producer	Thaís Comitre
Görüntü Yönetmeni	Mathis Willaerts
1st AC	Luis Diaz
2nd AC	Johns Cordova
Field producer	Nathalli Maguiño
Production Assistant	Lorena Ortiz
Production Assistant	Juan Pablo Urbano
Production Assistant	Elian Dueñas
Costume	Maria Fernanda Vasquez
Wardrobe Assistant	Patricia Vega
Props	Angel Sanchez
Production Mobility	Sandro Gonzales
Production Mobility	Jhonny Correa
Catering	David Sotelo
Police Protection	Juan Carlos Mamani
Police Protection	Victor Condezo
Oyuncu Seçimi	Luis Miguel Diaz
Post Prodüksiyon	Grecia Studios
Music / Sound Design	Sordo
Audio General Producer	Nicola Pedreros
Sound Designer	Luis Garcia
Executive Sound Producer	Andrea Ortega
Executive Sound Producer	Natalia Gamarra
Ses Post Prodüksiyon	Jairo Chavez
Ses Post Prodüksiyon	Miguel Tataje
Post Production Coordinator	Mónica Cárdenas
2D Artist	Piero Roncall