Başlık | Feeding Imagination |
Brief | Childhood creativity rarely gets displayed beyond fridge doors and classroom walls. To show kids how far their imaginations can take them, Goldfish launched an integrated campaign that brought the imagination of three young children to life. One authored a book, one created a huge mural, and another designed a video game. The campaign asks children to share their drawings and stories at feedimagination.ca for a chance to see them brought to life this winter. |
Haftanın | Zulu Alpha Kilo |
Kampanya | Feeding Imagination |
Reklamcı | Campbell Canada |
Marka | Goldfish® Crackers |
İlk Yayınlanma Tarihi | 2020 / 9 |
Sektör | Others |
hikaye | Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life. |
Medya Türü | Case Study |
Süre | |
Yaratıcı Ajans Başkanı | Zak Mroueh |
Yaratıcı Yönetmen | Susie Lee |
ACD | George Ault |
Reklam Yazarı | George Ault |
ACD | Jacob Gawrysiak |
Sanat Yönetmeni | Jacob Gawrysiak |
Social Creative | Philippe Visaya |
Social Creative | Victoria Lee |
Tasarımcı | Vince Rozas |
Müşteri Temsilcisi | Alyssa Guttman |
Müşteri Temsilcisi | Erin McManus |
Planning Team | Heather Segal |
Planning Team | Sean Bell |
Reklam Sorumlusu | Mieka Burns |
Reklam Sorumlusu | Paloma Bentes |
Reklam Sorumlusu | Friyana Engineer |
Reklam Sorumlusu | Mariah Weir |
Developer | Kyle Collins |
Prodüksiyon Şirketi Prodüktör | Rebecca Adams |
Prodüksiyon Şirketi Prodüktör | Michael Oshell |
Studio Director | Greg Heptinstall |
Studio Artists | Andrew Martin |
Studio Artists | Cecilia Bernasch |
Prodüksiyon Şirketi | Zulubot |
Yönetmen | Barbara Shearer |
Prodüksiyon Sorumlusu | Tom Evans |
Prodüksiyon Şirketi Prodüktör | Mitch Cappe |
Görüntü Yönetmeni | James Andrews |
Oyuncu Seçimi | Ground Glass Casting Andrew Deiters |
Editing Şirketi | Zulubot |
Post Prodüksiyon | Sarah Dayus |
Post Prodüksiyon | Mariya Guzova |
Post Prodüksiyon | Adam Palmer |
Editör | Max Lawlor |
Animasyon | Mike Sevigny |
Renkçi | Hardave Grewal |
Post Prodüksiyon | Alex Boothby |