SPA - " Ultra-popular video game - Logo"

Havas Play

Havas Play Puteaux, France

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Marka: SPA
Ülke: France

Reklamcı: Société Protectrice des Animaux

Başlık	Ultra-popular video game - Logo
Haftanın	Havas Play
Kampanya	Adopt A Mod
Reklamcı	Société Protectrice des Animaux
Marka	SPA
İlk Yayınlanma Tarihi	2022 / 8
Sektör	Animal Rights/Safety/Adoption
felsefe	In order to raise awareness about animal adoption amongst French people, especially the youngest generations, the French Society for the Protection of Animals (La SPA) and its partner agency Havas Play, are launching a new campaign that models real cats from their shelters directly in the video game Stray Havas Play and La SPA had the idea to incorporate 5 real rescued cats directly in Stray, an interactive video game. In this game, the player embodies a small cat wandering in the deserted streets of a forgotten city, making it a real phenomenon and one of the top selling and best rated games. Instead of playing the main catracter, La SPA offers the possibility to all players to put themselves in the paws of one of 5 cats currently waiting in their shelters, looking for a home. It’s a way to put them in the spotlight and encourage their quick adoption, but also to draw attention to all the other cats still waiting for a better life. Everything has been done to replicate identically Pastelle, Doc, P’tite Crevette, Zoya and Câline (the 5 cats selected by La SPA), from paws to mustache! Designed by a specialized developer, these models, represent the great diversity of cats available for adoption in the different SPA shelters.
Medya Türü	Logotype
Süre	15 seconds
Daha fazla bilgi	https://www.la-spa.fr/adopteunmod
President	Stéphane Guerry
Yaratıcı Ajans Başkanı	Fabrice Plazolles
Müşteri Direktörü	Ugo Medioni
PR manager	Céline Tran
Sanat Yönetmeni	Quentin Clausse
Reklam Yazarı	Nil Niviere—Schouvaloff
Sanat Yönetmeni Ortağı	Erwan Thomas
Proje Sorumlusu	Rayane Zidani
Proje Sorumlusu	Clement Dauchez
Assistant Project Manager	Thibaud Gounod
Game Play Designer	Pierre Acuña
Marketing Director	Elise Loquetor
Communications Manager	Marie Basset-Chercot