Tasarımcı at SCREEN

The Mannerheim League for Child Welfare (MLL) - "The AI Abyss"

TBWA\ Helsinki

TBWA\ Helsinki Helsinki, Finland

2480

Başlık	The AI Abyss
Haftanın	TBWA\ Helsinki
Kampanya	The AI Abyss
Reklamcı	The Mannerheim League for Child Welfare (MLL)
Marka	The Mannerheim League for Child Welfare (MLL)
İlk Yayınlanma Tarihi	2023 / 8
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	The film “The AI abyss” is a plunge into the uncharted waters of AI in the media. It draws a parallel to MLL's long-standing tradition of empowering children, dating back to their initiatives of teaching children to swim 50 years ago. Today, the challenge lies not in water, but in the media stream, where AI increasingly blurs the line between reality and fiction. Europol predicts that by 2026, AI could be responsible for creating up to 90% of all media content*. This escalating reality, combined with existing online threats, emphasizes the need for effective and prompt parental guidance in children's media use as well as labeling.
Medya Türü	İnteraktif
Süre	90 seconds
Yaratıcı Yönetmen	Joni Furstenborg
Strategy Director	Markus Nieminen
Designer	Hanna Karlsson
Film	TBWA\ Screen
Yönetmen	Iiro Hokkanen
Prodüksiyon Sorumlusu	Niko Hatara
Motion Design	Ai Kamachi
Motion Design	Anssi Mahlamäki
Özel Efektler	Ai Kamachi
Özel Efektler	Anssi Mahlamäki
Corporate Communications	Emma Pettersson
Manager of Communications	Paula Sonne
Reklam Yazarı	Tuomas Perälä
Prodüksiyon Sorumlusu	Tommi Mäkelä
Director of Communications	Leena Poutanen