Jeremy Hofmeister Mac Lynn
Freelance Creative Director at Independent
Berlin Area, Germany, Germany
adidas Creators Club

For adidas football we created a day in the life of a football loving 17 year old, from stadium to street - Raheem’s Walk.

We used the story of Raheem to exclusively reveal adidas’ new products leading up to the World Cup in 2018, including the World Cup ball & national kits and the return of the infamous adidas PREDATOR.

This installation is a hint at just one of many elements used to immerse over 1000 global retailers in to the world of a 17 year old creator.

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