Prodüktör
at
Brazilian Unit
| Başlık | Loving Touch |
| Haftanın | Publicis One Touch |
| Kampanya | Loving Touch |
| Reklamcı | Beiersdorf AG |
| Marka | Nivea |
| İlk Yayınlanma Tarihi | 2022 |
| Sektör | Skin Care |
| hikaye | NIVEA believes in the power of human touch and our LOVING TOUCH kit allowed us to replicate a parent's vital skin-to-skin contact for preterm babies isolated in hospital incubators. Our primary target market is hospitals globally, pro bono, for use in preterm wards by nurses who need very little instructions in its use. Our secondary target market, globally, is parents and young families aged 18-45. To bring NIVEA's #CareForHumanTouch initiative to life, we created social and digital content showcasing how the LOVING TOUCH helped the parents of a preterm baby at Hospital Sao Paulo during our trial. |
| Medya Türü | Case Study |
| Süre | |
| Prodüksiyon Şirketi | Brazilian Unit |
| Ses Prodüksiyonu | DaHouse |
| Global Executive Creative Director | Axel Grimald |
| Yaratıcı Yönetmen Ortağı | Fernanda Roedel |
| Yaratıcı Yönetmen Ortağı | Thiago Di Gregorio |
| Yaratıcı Yönetmen Ortağı | Guilherme Nesti |
| Yaratıcı Yönetmen Ortağı | Rodrigo Stroisch |
| Chief Strategy Officer | Tanya Dernaika |
| Executive Director Social and PR | Kim Piquet |
| Strategy Director | Marissa Moody |
| Global Business Lead | Lucia Lafuenti |
| Account Management | Marjorie Gentina |
| Müşteri Direktörü | Elodie Straub |
| Direktör | Plinio Campos |
| Business Executive | Pietra Raya |
| Proje Sorumlusu | Denise Kotsubo |
| Proje Sorumlusu | Vanshika Sharma |
| Prodüktör | Giacomo Pandolfini |
| Senior Producer | Alexa Geiger |
| Yönetmen | Marten Mochel |
| CGI | Victor Portella |
| Editör | Annett Kiener |
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- MARKA:
- Nivea
- HAFTANIN:
- Publicis One Touch
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- MARKA:
- Nivea
- HAFTANIN:
- Publicis One Touch