| Başlık | Mother Blanket |
| Başlık (ana dil) | Manta Madre |
| Haftanın | Ogilvy Colombia |
| Kampanya | Mother Blanket |
| Reklamcı | Fundación Vivir / Consejo de Protección de Derechos Ambato (CCPDA) |
| Marka | Fundación Vivir / Consejo de Protección de Derechos Ambato (CCPDA) |
| İlk Yayınlanma Tarihi | 2020 / 3 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | In the Ecuadorian Andes, more than 300,000 children struggle with chronic malnutrition, as they live in isolated communities where it is extremely difficult to establish regular medical visits. In order to help their families detect this situation, Ogilvy and Fundación Vivir were inspired by the Sikinchi, a blanket that mothers use to carry their babies safely, and created the "Mother Blanket", which features the WHO Healthy Growth chart. |
| Medya Türü | Product Design/Development |
| Süre | |
| Regional Chief Creative Officer | Jessica Appellaniz |
| Yaratıcı Ajans Başkanı | Juan Pablo Alvarez |
| Yaratıcı Yönetmen | Sebastian Barrera |
| Yaratıcı Yönetmen | Andrés Vallejo |
| Head of Art | Alejandro Bottas |
| Sanat Yönetmeni | Diego Alejandro Benitez |
| Sanat Yönetmeni | Danny Marmol |
| Reklam Yazarı | Salomé Castellanos |
| Reklam Yazarı | Manuel Hoffmann |
| Tasarımcı | Javier Galfré |
| Tasarımcı | Jorge Benitez |
| Tasarımcı | Geovanny Flores |
| Müşteri Direktörü | Sandra Valdés |
| Production Director | Abel Menéndez |
| Post Prodüksiyon | Hogarth |
| Fotoğrafçı | Jenny Ruiz |
More Work
SEE ALLLive Logo
- MARKA:
- The National Institute of Statistics and Censuses
- HAFTANIN:
- Maruri Grey