Bike For Brussels - "Mrs. Ivana Robović - Bosnia and Herzegovina"

mortierbrigade

mortierbrigade Brussels, Belgium

1148

Marka: Bike For Brussels
Ülke: Belgium

Reklamcı: Bike For Brussels

Başlık	Mrs. Ivana Robović - Bosnia and Herzegovina
Haftanın	mortierbrigade
Kampanya	The Real Ambassadors
Reklamcı	Bike For Brussels
Marka	Bike For Brussels
İlk Yayınlanma Tarihi	2023 / 6
Sektör	Transport, Travel and Tourism
felsefe	Brussels Mobility wants to urge expats to hop on their bikes more often. To do so, it launches an influencer campaign, not with classic ‘brand ambassadors’ but with àctual ambassadors: The Real Ambassadors. Diplomats from the Netherlands, Denmark, Germany, Botswana, New Zealand, Bosnia, Slovenia, and Belgium. The Brussels-Capital Region is home to the largest expat community in Europe. 220,000 strong, expats account for a whopping 20 percent of the total population. Figures show, however, that they make (too) little use of the bicycle. Hailing from various countries around the globe, the eight ambassadors all provide their own unique input to the campaign. The ambassadors want to harness their passion for cycling and influence to inspire as many expats as possible to explore the city by cycling. We have even mapped out an Ambassador Route, linking up the hotspots of the eight participating ambassadors. The Botswana ambassador, Ms. Masekgoa Masire-Mwamba, even treated herself to a new bicycle, specifically for this campaign. The campaign will be deployed across social media and via pr. Eight different videos will be addressed and distributed to the relevant communities. The embassies will support the campaign by sharing the videos and routes with their compatriots. Together with the Real Ambassadors, let’s turn Brussels into the Cycling Capital of Europe, as well.
Medya Türü	Social Media
Süre	34 seconds
Reklam Sorumlusu	Sofie Walschap
Partner & CEO	Jens Mortier
Partner & Executive Creative Director	Joost Berends
Partner & Brand Design Director	Philippe de Ceuster
Yaratıcı Ekip	Toon Vanpoucke
Yaratıcı Ekip	Morgane Choppinet
Client Services Director	Catherine Hamers
Strategist	Chenling Zhang
Müşteri Direktörü	Anneleen Vande Voorde
Müşteri Temsilcisi	Hanne Polé
Müşteri Temsilcisi	Emma Robberechts
Social Media Lead	Lisa Smets
Digital Business Director	Jochen Sablon
UI Designer	Leroy Kleppe
Development	Dive
Tasarımcı	Kaatje Schreurs
Cross Media Designer/DTP	Vito Latorrata
Cross Media Designer/DTP	Sophie Bayeul
Public Relations	Brum Smith
Fotoğrafçı	Tine Van Daele
Prodüksiyon Şirketi	Screensaver en Het Offensief
Kamerasaman	Loïc Meulenberg
Prodüktör	Bert Sap
Prodüktör	Aisha Adepoju
Prodüktör	Léon Hanssens
Motion Designer	Vincent De Boeck
Editör	Jelle Stroo