| Başlık | MINImalism (Board) |
| Haftanın | HoC Dubai |
| Kampanya | MINImalism |
| Reklamcı | MINI |
| Marka | MINI |
| İlk Yayınlanma Tarihi | 2022 / 4 |
| Ürün | MINI |
| Sektör | Automotive |
| hikaye | MINI has remained true to its roots since 1959 – with a minimalistic, iconic, and timeless design built with one purpose: to get the maximum out of the minimum of space. Nowadays a MINI is more than that. All cars are packed with the latest driver assistance systems and safety and comfort features. So how can we show that MINI not only stands for good design, but also technical innovation? Our idea: We combine the complex technology of modern car features and assistants with the minimalist, iconic and timeless design language of a MINI. Introducing MINImalism – a feature communication built from the iconic MINI logo’s wings. We turned the stripes into versatile design elements to communicate the new features and assistants, as minimalistic and iconic as the car itself. |
| Medya Türü | Case Study |
| Creative Agency | Serviceplan Group |
| Creative Agency | Serviceplan Campaign |
| Sanat Yönetmeni | Kunal Gagwani |
| Yaratıcı Yönetmen | Daniel Steller |
| Reklam Yazarı | Daniel Steller |
| Managing Partner | Leif Johannsen |
| Managing Partner | Patrick Matthiensen |
| Yaratıcı Yönetmen | Pavel Bondarenko |
| Sanat Yönetmeni | Pavel Bondarenko |
| Head of Art | Michael Wilk |
| Managing Partner | Lars Holling |
| Global Chief Creative Officer | Alexander Schill |
| Reklam Yazarı | Philip Ziegler |
| Yönetici Direktör | Natalie Shardan |
| Sanat Yönetmeni | Tudor Cucu |
| Müşteri Direktörü | Ann-Kathrin Frohloff |
| Marketing Director | Jochen Becht |
| Marketing Manager | Adnan Dalvi |
| Müşteri Temsilcisi | Gonca Gorgulu |
| Motion Design | Linus Brandes |
| Sound Designer | Denis Elmaci |