Başlık | Scoreboard |
Haftanın | Africa |
Kampanya | Scoreboard |
Reklamcı | Ambev |
Marka | Budweiser |
Posted | Haziran 2021 |
Sektör | Beers, Ciders, Lagers |
hikaye | “Bud is more than a sponsor. Bud is part of history.” Like in every sport, fans of basketball are always there for their teams in every important moment, especially during NBA season. The same applies to Budweiser, a brand that for a long time has been playing this role and proving to be much more than an official supporter of the league. After taking a step further on this long-time partnership and becoming the league's official broadcast in Brazil, the King of Beers is celebrating its connection to NBA by showing everything that has been built over the years, not just on the court, but mostly outside of it. Conceived by ad agency Africa and directed by Vellas, from Saigon, Bud’s new campaign reinforces the message of a brand that has outgrown its sponsor role. More than that, it has kept its pace with the cultural transformations promoted by the influence of basketball in several fields once going beyond the courts and reaching the streets, such as fashion and music. The piece entitled “Scoreboard” tells the story of this long-term partnership between Bud and NBA by showing how in every important moment of the league, the brand was there, in the hands of players that became idols and idols that became fans. Budweiser is a long-time NBA partner and this year became the league's official broadcast in Brazil, in a media partnership to connect and interact directly with fans and basketball stakeholders. All this to democratize innovative content, strengthen people's relationship with the sport and make access to matches easier. |
Medya Türü | Television & Cinema |
Süre | |
Yaratıcı Ajans Başkanı | Sergio Gordilho |
Yaratıcı Yönetmen | Matias Menendez |
Yaratıcı Ekip | Erico Braga |
Yaratıcı Ekip | Nicholas Bergantin |
Yaratıcı Ekip | Rodrigo Adam |
Yaratıcı Ekip | Fernando Marar |
Yaratıcı Ekip | Rodrigo Barbosa |
Yaratıcı Ekip | Marcelo Bruzzesi |
Yaratıcı Ekip | Cortez Pereira |
Chief Operating Officer (COO) | Carolina Boccia |
Müşteri Süpervizörü | Heloisa Pupim |
Müşteri Süpervizörü | Francine Pellacani |
Müşteri Süpervizörü | Karen Pardo |
Müşteri Süpervizörü | Juliana Pastori $ |
Müşteri Süpervizörü | Ana Andrade |
Müşteri Süpervizörü | Gabriela Medina |
Strateji Planlama | Aldo Pini |
Strateji Planlama | Quentin Mahé |
Strateji Planlama | Weslley Gagliano |
Medya Direktörü | Aga Porada |
Medya Direktörü | Luciana Prado |
Medya Direktörü | Victor Berto |
Medya Direktörü | Mariana Falcao |
Medya Direktörü | Samuel Teles |
Medya Direktörü | Amanda Santana |
Medya Direktörü | Bruno Gregorut |
Medya Direktörü | Luis Pili |
Ajans Prodüktörü | Rodrigo Ferrari |
Ajans Prodüktörü | Tais Olhiara |
Ajans Prodüktörü | Eduardo Machado |
Prodüksiyon Şirketi | Saigon Filmes |
Yönetmen | Vellas |
Prodüksiyon Sorumlusu | Marcelo Altschuler |
Prodüksiyon Sorumlusu | Carol Pessini |
Görüntü Yönetmeni | Pierre Kerchove |
Client Services Director | Fernanda Gomes |
Client Services Director | Rafael Costa |
Client Services Director | Karin Diniz |
Production Coordinator | Katiucia Soares |
Production Coordinator | Jucilene Almeida |
Production Coordinator | Haiane Basilio |
Assistant Director | Flavio Lanfredi |
Assistant Directors | Luciana Camargo |
Creative Assistant | Amanda Flora |
Prodüktör | Reinaldo Faria |
Costume | Marina Vieira |
Oyuncu Seçimi | Flavia Cocozza |
Oyuncu Seçimi | Jaqueline Tedoro |
Prodüktör | Ronder Willian |