| Başlık | Maynards Jouster |
| Haftanın | VCCP |
| Kampanya | Set The Juice Loose |
| Reklamcı | Mondelez International |
| Marka | Maynards Bassetts |
| İlk Yayınlanma Tarihi | 2023 / 7 |
| Sektör | Candies |
| hikaye | Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London are today launching another bold and playful OOH campaign to remind the nation just how juicy their favourite Maynards Bassetts Wine Gums and Jelly Babies really are. Continuing with the iconic and award-winning Maynards Bassetts brand campaign ‘Set the juice loose’, VCCP London is once again re-energising the playful line with a modern twist for a new audience. Targeting lapsed fans the campaign aims to tap into the nostalgia of the original and much loved sweet brand, Maynards Bassetts. Maynards Bassetts over the last couple of years have not shied away from creating big and bold OOH work. And this year is no different. Cementing itself as the brand that loves OOH, the brand’s latest campaign depicts delicious Wine Gums and Jelly Babies which are under attack from a series of collectible figurines. Desperate to release the juice that the sweets contain, the battle scenes are meant to bring a smile. |
| Medya Türü | Outdoor/Out of Home |
| Medya Ajansı | Carat |
| Yaratıcı Yönetmen | Darren Bailes |
| Yaratıcı Ekip | Daniel Glover-James |
| Joint Head of Planning | Nicky Vita |
| Yaratıcı Yönetmen | David Masterman |
| Yaratıcı Ekip | Elias Torres |
| Reklam Sorumlusu | Elise Burditt |
| Senior Producer | Doris Tydeman |
| Yaratıcı Ekip | Adam Taylor-Smith |
| Direktör | Matt Smith |
| Planning Director | Ollie Latham |
| CGI | David McLeod |
| Müşteri Temsilcisi | Matt Reed |
| Integrated Project Director | Jon Dewart |
| Yaratıcı Ekip | Steven Yeates |
| Müşteri Direktörü | Anna Fotheringham |
| Brand Manager | Anna Ulrich |
| Client Director | Alice Millar-Durrant |
| Client Account Director | Patrick Gorman |
| Planning Manager | Jonathan Kriening |
| Müşteri Temsilcisi | Hugo Cadman |
| CGI | Bernstein & Andruiili |
| SFX | Strings & Tins |
More Work
SEE ALLMaynards Diver
- MARKA:
- Maynards Bassetts
- HAFTANIN:
- VCCP
Maynards Archer
- MARKA:
- Maynards Bassetts
- HAFTANIN:
- VCCP
Set The Juice Loose
- MARKA:
- Maynards Bassetts
- HAFTANIN:
- VCCP