| Başlık | Make It Yours |
| Haftanın | Leo Burnett |
| Kampanya | Make It Yours |
| Reklamcı | McDonald's |
| Marka | McDonald's |
| Posted | Temmuz 2024 |
| Sektör | Restaurants & Fast Food |
| hikaye | McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well as working with an ongoing collaborative panel of 16-24 year-olds, McDonald’s has been connecting with youth workers and youth projects across the country to provide access to welcoming and safe spaces. The key finding: young adults from across the nation see McDonald’s as one of the only public places they can really take ownership of. The resulting campaign shows no food, no restaurants, and never even mentions McDonald’s by name, instead focusing on the insight that young adults own the invite to McDonald’s by creating their own personal nicknames for the brand. The work spans TV, OOH and social executions. |
| Medya Türü | Television |
| Süre | |
| Editing Şirketi | Trim Editing |
| Yaratıcı Ajans Başkanı | Mark Elwood |
| Yaratıcı Yönetmen | Andrew Long |
| Yaratıcı Yönetmen | James Millers |
| Creative Director of Design | Dave Allen |
| Designer | Danny Flint |
| Social Strategist | Benjamin Obadia |
| Head of Account Management | Steph Bates |
| Müşteri Direktörü | Charlotte Crawley |
| Müşteri Temsilcisi | Jan Nikawala |
| Müşteri Temsilcisi | Dom Thomas |
| Chief Production Officer | Emily Marr |
| Ajans Prodüktörü | Peter Williams |
| Yönetici Direktör | Jean Mougin |
| EP | Jean Mougin |
| Yönetici Direktör | Guy Rolfe |
| EP | Guy Rolfe |
| Prodüktör | Beatrice Warren |
| Prodüktör | Luke Plaister |
| Prodüksiyon Sorumlusu | Marian Mikhail |
| Görüntü Yönetmeni | Albert Salas |
| Prodüktör | James Hatt |
| Oyuncu Seçimi | Road Casting |
| Editör | Tom Lindsay |
| Özel Efektler | Black Kite Studios |
| VFX Lead | Matthew Hutchins |
| Tasarım | Paul Mackay |
| Tasarım | Diogo Gil |
| VFX Producer | Holly Tidwell |
| VFX Producer | Hannah Ruddleston |
| Audio Post | Factory |
| Sound Designer | Jack Hallett |
| Music Supervision | Sharpa Films |
| Yaratıcı Ekip | Jas Nandoo |
| Yaratıcı Ekip | Georgette Fischer |
| Studio Director | Richard Pettiford |
| Motion Design Lead | Carmen Perez Jimenez |
| Lead Project Manager | Alex Dougan |
| Chief Strategy Officer | Tom Sussman |
| Prodüktör Yardımcısı | Sara Gill |
| Costume | Verity May Lane |
| Editing Producer | Pia Ebrill |
| Renkçi | George K |
| Özel Efektler | Itay Greenberg |
| Özel Efektler | Guy Penwill |
| Mix Producer | Ciara Wakley |
| Music Supervisor/Producer | Paul Goodban |
| Music Supervisor/Producer | Sharan Gill |
| Content Production Director | Yiani Andrikidis |
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