Berkant Kuru
Head of Social Media at VMLY&R Turkey
Şişli, Turkey
BaşlıkThe Rainbow Hack
Haftanın
Kampanya The Rainbow Hack
Reklamcı Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
Marka Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
PostedEkim 2021
Sektör Charities, Foundations, Volunteers
hikaye Six different nongovernmentalorganisations from differentbackgrounds -a great fit for the diversity emphasis ofrainbow flag- came together to run an outdoorcampaign. Each used their corporate color codes toconvey messages supporting both their organisationsand LGBTI+ community. “Oh, what a coincidence!”those billboards stood side-by-side. These six nongovernmentalorganisations raised LGBTI+ flags allover Turkey by 'accidentally' coming together onbillboards.The Rainbow Hack was the 1st to unite 6 different nongovernmentalorganisations to raise rainbow flagduring Pride Month. The campaign was organicallyshared by celebrities and influencers. It hit tens ofnews sites all around the world and became a trendingtopic throughout the LGBTI+ community. Despite allthe bans, we celebrated Pride Month with more than 10million reach and 3 million impressions. 98% of theseimpressions were positive mentions. With a very smalloutdoor budget, we created a digital campaign worthmillions of liras. All six non-governmental organisationsincreased their social media followers between 10% and 35%.
Medya Türü Case Study
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı
Reklam Yazarı
Müşteri Direktörü
Yönetici Direktör
PR Director
Ajans Prodüktörü
Ajans Prodüktörü
Head of Digital Insight & Social Communication
Content & Community Team Lead
Digital Insight Lead
Digital Insight Analyst
Community Manager
Community Manager

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