Başlık | The Trash Collection 2021 |
Haftanın | Try Reklamebyrå |
Kampanya | The Trash Collection 2021 |
Reklamcı | IKEA |
Marka | IKEA |
Posted | Kasım 2021 |
Sektör | Retail, Distribution & Restaurants |
hikaye | Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life. |
Medya Türü | Television |
Music Supervision | Apollo Music |
Prodüksiyon Şirketi | Aparent |
Yaratıcı Ekip | Eirik Sørensen |
Yaratıcı Ekip | Caroline Riis |
Müşteri Direktörü | Trond Sandø |
Proje Sorumlusu | Marte Heiersted |
Tasarımcı | Jeppe Gjesti |
Adviser | Cecilie Helsvig |
Digital Producer | Erik Teigland |
Yönetmen | Niels Windfeldt |
Yönetmen | Kavar Singh |
Fotoğrafçı | Niels Windfeldt |
Görüntü Yönetmeni | Oskar Dalsbakken |
Prodüksiyon Şirketi Prodüktör | Aleksander Aurdal |
FAD | Laura Ugolini |
Editör | Henrik Pedersen |
Music Supervision | Thore Garberg |
Marketing Manager | Frode Ullebust |
Marketing Communication Manger | Tobias Lien |
Marketing Communication Specialist | Kristin Berge Jahr |
Media Lead | Ulrikke Dahl |
Online Artist | Sindre Hammersbøen |
Grading/Online | Joakim Rissveds |
Ses | Andreas Waag Martinsen |
Online Content Specialist | Susanne Reinertsen |
Online Content Specialist | Beverley Getz Ivin |
Integrated Media Manager | Åse-Marit Christensen |
Oyuncu Seçimi | Hannah Foldøy |
Prodüksiyon | Alexei Moke |
Prodüksiyon | Espen Saur |
BTS Photography | Espen Saur |
Gaffer | Levi Gawron |
Props | Alexei Mokel |
Yaratıcı Yönetmen Ortağı | Vic Bath |
Yaratıcı Yönetmen Ortağı | Dan Cummings |
Design Director | Jeff Watkins |
Designer | Jeff Watkins |
Tasarımcı | Rasna Jaswal |
Ajans Prodüktörü | Kathryn Brown |
Ajans Prodüktörü | Laura Dubcovsky |
Müşteri Temsilcisi | Rob Feightner |
Account Management Team | Matt Sinuita |
Account Management Team | David Trembley |
Account Management Team | Allison-Diaz Mercado |
Strategy Team | Shaunagh Farrelly |
Strategy Team | Spencer MacEachern |
Reklam Sorumlusu | Melanie Somerville |
Reklam Sorumlusu | Brandon Durmann |
Grafik Tasarım | Elise Eik Ismar |