| Başlık | VinziRast gets you back on your feet! |
| Brief | VinziRast is one of Austria's most important institutions for homeless people. In order to collect donations and to ensure that the matters of homeless people are seen and heard even in the overshadowing corona crisis, we have crafted memorials that demonstrated the important social role of VinziRast. By using material that unambiguously symbolizes the sad situation of unsheltered people: Cardboard boxes that former homeless people used to sleep under were collected and assembled to life-sized cardboard figures. Each figure tells the true story of a previously homeless person who finally found a home at VinziRast’s night shelters or social housings.Every figure had a QR-Code that could be scanned to hear the audio story behind the person. |
| Haftanın | Heimat Wien |
| Kampanya | VinziRast gets you back on your feet! |
| Reklamcı | Verein Vinzenzgemeinschaft St. Stephan |
| Marka | Verein Vinzenzgemeinschaft |
| Posted | Kasım 2021 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | VinziRast is one of Austria's most important institutions for homeless people that provide night shelters and social housings. |
| Medya Türü | Case Study |
| Chief Executive Officer (CEO) | Markus Wieser |
| Yönetici Direktör | Stefan Schäffer |
| Yaratıcı Yönetmen | Philip Krautsack |
| Yaratıcı Yönetmen | Simon Pointner |
| Senior Copywriter | Leopold Kreczy |
| Sanat Yönetmeni | Fabian Kohlert |
| Sanat Yönetmeni | Simon Pointner |
| Proje Sorumlusu | Barbara Binge-Furtner |
| Paulina Sadlo | |
| Fotoğrafçı | Yannik Steer |
| Assistant Photographer | Claus Bukowski |
| Retouching Company | Blaupapier Bildretusche Produktion GmbH |
| Kayıt Stüdyosu | Blautöne Media GmbH |
| Retouch Artist | Nina Herzog |
| Medya Direktörü | Havas Media Wien GmbH |
| Yönetici Direktör | Robert Korbei |
| Konsept | Renate Hornstein |