Interval House - "ESCape Abuse"

UNION

UNION Toronto, Canada

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Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Interval House
Ülke: Canada

Reklamcı: Interval House

Başlık	ESCape Abuse
Haftanın	UNION
Kampanya	ESCape Abuse
Reklamcı	Interval House
Marka	Interval House
Posted	Kasım 2021
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	During COVID-19, domestic violence has risen by 30%. Women are trapped in their homes with their abusers, and the isolation makes it even harder to get help.So Interval House decided to reach women in the one place they can get away from their abusers’ constant monitoring – online.We created a Lifestyle website that can save lives.At first, “The Way to Live: A Style Guide for the Modern Woman” looks like any other beauty and fashion site. But hold down the ESCAPE key and it changes to “The Way to Leave: An Escape Plan for the Abused Woman”.This secret site contains everything a woman needs to know to leave safely. But because it looks like “just another lifestyle site”, her abuser will never suspect a thing.In the darkest days of lockdown, we reached women without alerting their partners, and helped them escape abuse.
Sorun	Interval House Women’s Shelter is committed to helping victims escape domestic abuse and live free of violence.
Medya Türü	Web Site
Yaratıcı Ajans Başkanı	Lance Martin
Yaratıcı Yönetmen	Adam Thur
Sanat Yönetmeni	Adam Thur
Yaratıcı Yönetmen	Rica Eckersley
Reklam Yazarı	Rica Eckersley
Sanat Yönetmeni	Adrian Stiegler
Vice President (VP)	Jennifer Dark
Integrated Production	Jennifer Dark
Integrated Producer	Carolyn Mitchell
Fotoğrafçı	Jonathan Lajoie
Studio Manager	William Leung
Yönetmen	Jan Kanhai
Digital Production	Jan Kanhai
Front End Developer	Scott Duncan
President	Catherine Marcolin
Müşteri Direktörü	Kristine Lafreniere
Müşteri Temsilcisi	Bianca LaPenna
Strategist	Jocelynn Rennie
Group Media Director	Cherie Raymond
Associate Media Director	Samantha Marion