| Başlık | McDonald's Swimsuits |
| Haftanın | Virtue Worldwide |
| Kampanya | McDonald's Swimsuits |
| Reklamcı | McDonald's |
| Marka | McDonald's |
| Posted | Aralık 2021 |
| Sektör | Restaurants & Fast Food |
| felsefe | McDonald’s didn’t want to wait until the law was in place, but took action before the summer to send a message of responsibility. The replacement of plastic drinking straws with sustainable paper straws therefore had to be initiated early and had to be accompanied in such a way that it was perceived as a responsible and typical decision by McDonald’s. Getting a major brand to commit to such an innovation-driven idea is a major challenge. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Yönetmen | Matthias Piskernik |
| Sanat Yönetmeni | Stefan Hundlinger |
| Reklam Yazarı | Anton Kürschner |
| Reklam Yazarı | Teresa Karin Petzold |
| Tasarımcı | Stefan Hundlinger |
| Tasarımcı | Viktoria Bierbaumer |
| Director / DOP | Matthias Katkowski |
| Grafiker | Viktoria Bierbaumer |
| Grafiker | Stefan Hundlinger |
| Ajans Prodüktörü | Annina Bottesch |
| Prodüksiyon Şirketi | Virtue |
| Fotoğrafçı | Kurt Prinz |
| Social Media Team | Stephanie Schüller |
| Müşteri Temsilcisi | Clemens Brückner |
| Müşteri Direktörü | Marcus Opitz |
| Post Production Coordinator | Martin Stahl |
| Editör | Evelyne Adeyinka |
| Yaratıcı Yönetmen | Dian Warsosumarto |
| Prodüksiyon | poleit |