| Başlık | Jeep Code |
| Haftanın | Publicis |
| Kampanya | Jeep Code |
| Reklamcı | Stellantis |
| Marka | Jeep |
| İlk Yayınlanma Tarihi | 2022 / 4 |
| Sektör | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| felsefe | Jeep has just launched their new campaign ‘Jeep Code’ by Publicis Toronto. The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code - transforming every Jeep grille into a barcode, powered by Snapchat. Jeep Code is a first-of-its-kind technology that allows every Jeep’s seven-slot grille to be scanned using a Snapchat lens to identify the particular model, show its price and inventory nearby, and launch the buying process. The result? An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Joanna Monteiro |
| Yaratıcı Yönetmen | Vinicius Dalvi |
| Grup Yaratıcı Direktörü | Victor Yves |
| Yaratıcı Yönetmen | Steven Turnbull |
| Reklam Yazarı | Steve Muzzin |
| Director, Digital Advertising and Strategy | Anita Gillman |
| SVP, Brand Director | Bobby Malhotra |
| Group Account Director | David Langlois |
| Müşteri Direktörü | Richard Guy |
| Audio Creative Partner | Cristiano Pinheiro |
| Ses Prodüksiyonu | Punch Audio |
| Sound Director | Cristiano Pinheiro |
| Sound Designer | Gustavo Guanaes |
| Sound Designer | Fernando Martinez |
| Prodüksiyon Sorumlusu | Lili Aragoni |
| Prodüktör | Fernanda Garroux |
| Medya Ajansı | STARCOM Canada |
| SVP, Media | Claus Burmeister |
| Director, Social | Bethany Castle |
| Director, Media Planning | Samantha Lacroce |
| Senior Social Specialist | Karin Polanco |
| Social Specialist | Kirsten Weaver |
| Social Coordinator | Michael Valente |
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