Right To Play and War Child Holland - "Funny Faces"

Dentsu Creative

Dentsu Creative Amsterdam, Netherlands

7902

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Right To Play and War Child Holland
Ülke: Netherlands

Reklamcı: War Child

Başlık	Funny Faces
Haftanın	Dentsu Creative
Kampanya	Crazy faces against war
Reklamcı	War Child
Marka	Right To Play and War Child Holland
İlk Yayınlanma Tarihi	2014 / 4
Sektör	Institutional/Public Interest/Non-Profit Org.
Slogan	Pull a crazy face, share it and help children to be a child again
hikaye	Amsterdam based creative agency ACHTUNG! launched a digital campaign that invites the audience to make crazy faces that match four different emotions. The campaign has been accompanied with a live daily event where Dutch and Palestinian kids pulled crazy faces towards each other through a custom interactive installation that enables live-gaming with the use of face recognition technology. This event launched the platform ‘Crazy Faces’ by War Child and Right to Play which raises awareness for the importance of expressing and recognizing emotions for children in warzones. Growing up in conflict areas, many children have difficulty recognizing and expressing their emotions. Right To Play and War Child Holland made it their mission to teach kids how to cope with their feelings. Sport, games and psychological support help them to deal with the horrors of everyday life that are inherent to growing up there. Kicking off the campaign, Dutch schoolchildren and Palestinian kids had the opportunity to pull faces to each other through a live internet connection. Using face recognition technology, the webcam automatically takes a picture when the right emotion is mimicked. The live event showed that emotions are universal, regardless to living standards, culture, health or wealth. The game is also available in a stand-alone version on www.crazyfacesgame.com, where visitors are asked to share their crazy faces on social media channels and help raise awareness for the important work War Child and Right to Play do for the children who need it most.
Medya Türü	Web Site
Süre	231 seconds
Daha fazla bilgi	www.crazyfacesgame.com
Konsept	Jasper Janssen
Konsept	Felicitas Olschewski
Konsept	Mervyn ten Dam
Sanat Yönetmeni	Jort Schutte
Sanat Yönetmeni	Samuli Ollikainen
Prodüksiyon Sorumlusu	Noam Erlich
Prodüktör	Alexandra Psalti
Motion Design	Enzo Greco
Tasarım	Rasmus Stenbergh
İnteraktif Gelişim	Super Hero Cheesecake
Ses Tasarım Şirketi	Big Orange