KFC - "The Secret is Experience-1"

McCann San José

McCann San José San José, Costa Rica

1312

Başlık	The Secret is Experience-1
Haftanın	McCann San José
Kampanya	The Secret is Experience
Reklamcı	McCann San José, Costa Rica
Marka	KFC
İlk Yayınlanma Tarihi	2021 / 7
Sektör	Food
Slogan	The Secret is Experience
hikaye	In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do.
felsefe	But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do.
Sorun	In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job.
Medya Türü	Print
Creative Copywriter	Diana Kuhlmann
Creative Copywriter	Kimbo Kevin Brenes
CCO	Huelander Escalante
Designer	Andy Mejías