| Başlık | Lay's Crispy Subtitles (Case Film) |
| Haftanın | Happiness / An FCB alliance |
| Kampanya | Lay's Crispy Subtitles |
| Reklamcı | PepsiCo Inc. |
| Marka | Lay's |
| İlk Yayınlanma Tarihi | 2021 / 3 |
| Sektör | Potato Chips, Crisps & Crackers |
| felsefe | In their newest campaign, Lays Potato Chips have released a plug in for Google Chrome that detects the sounds of crunching chips and automatically turns subtitles on for the YouTube video you are watching. The creative agency, Happiness Saigon, an FCB alliance, knew that people love to snack while they’re watching their favourite Youtubers, but when you’re crunching and munching it can be hard to hear the audio. And Lays is the crispiest chip of all. To solve this problem, and make the video watching experience better for everyone, Crispy Subtitles was the answer. The team trained an AI on 178 hours of crispy chip crunch sounds gathered from around the world, to create a one-of-a-kind plugin which is able to detect and activate subtitles from the second it hears a crunch, so viewers can snack without missing a single thing. This revolution in snacking is available for free on the Google Chrome store globally. Try it out at http://bit.ly/LaysCrispySubtitles |
| Medya Türü | İnteraktif |
| Süre | |
| Daha fazla bilgi | http://bit.ly/LaysCrispySubtitles |
| Head of Marketing | Vu Thi Ngoc Que |
| Marketing Manager | Yen Le |
| Executive Creative Management | Alan Cerutti |
| Yaratıcı Ajans Başkanı | Geoffrey Hantson |
| Yaratıcı Yönetmen | Grégory Titeca |
| Yaratıcı Yönetmen | Marc Richard |
| Konsept | Mathias Lemielle |
| Konsept | Thomas Cappelle |
| Yaratıcı Ekip | Mathias Lemielle |
| Yaratıcı Ekip | Thomas Cappelle |
| Yaratıcı Ekip | Nick Stillittano |
| Reklam Yazarı | Loan Anh Huynh |
| Reklam Yazarı | Nghia Tran |
| Reklam Yazarı | Dee Verwaetermeulen |
| Tasarımcı | Dries Lauwers |
| Tasarımcı | Aldjia Bessalah |
| Art & Motion | Truc Mai Hoang Anh |
| Art & Motion | Thuy Pham Vuong Bao |
| Motion & Editing | Trung Thai Thanh |
| Motion & Editing | Remke Faber |
| Motion & Editing | Seth Michielsen |
| Head of Performance | Nhat Qui |
| Performance & Data Planner | Tien Phan Cam |
| Strateji Planlamacı | Linh Nguyễn |
| Account Management Team | Son Nguyen |
| Account Management Team | Ngoc Le |
| Account Management Team | An Nguyễn |
| Account Management Team | Giang Ngo |
| Prodüktör | Bart Vande Maele |
| Platform Analyst | Loc Nguyen |
| Community Outreach | Hieu Phan Duc |
| Prodüksiyon Şirketi | Bliss Innovative Maker Studio |
| Head of Technology | Thomas Colliers |
| Digital PM | Joni Allaert |
More Work
SEE ALLThe Road
- MARKA:
- Parents of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
The Road
- MARKA:
- Parents of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Placeb’eau
- MARKA:
- Spa
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Waze Invaders
- MARKA:
- OVK/PEVR
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Hippo
- MARKA:
- èggo
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Flamant rose
- MARKA:
- èggo
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Empty Rooms
- MARKA:
- Parents of Road Victims
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
ReStory
- MARKA:
- Canon
- HAFTANIN:
- Happiness Brussels, an FCB Alliance
Laetitia
- MARKA:
- VIAS
- HAFTANIN:
- Happiness Brussels, an FCB Alliance