Nicola Weiss
Marketing Director at Perfetti Van Melle
BaşlıkMore to Explore 1
Haftanın
Kampanya More to Explore
Reklamcı Perfetti Van Melle
Marka Chupa Chups
İlk Yayınlanma Tarihi 2022 / 5
Sektör Candies
felsefe The new Chupa Chups XXL print campaign from Serviceplan Group is out of this world

‘More to Explore’, a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste.

The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studio made the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok.

And the mission is fruitful: stunning details combined with the vibrant colors of the four iconic Chupa Chups flavors – Cola, Apple, Strawberry and Tutti Frutti – open up imaginative new worlds, ready to be discovered.
Medya Türü Print
Yaratıcı Ajans Başkanı
Global Head of Art
Sanat Yönetmeni
Managing Partner
Fotoğraf / İlustrasyon
Marketing Director

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