Başlık | Claire's Website mockup |
Haftanın | DEFINITION 6 |
Kampanya | Fashioning a Brand New Digital Experience |
Reklamcı | Claire's |
Marka | Claire's |
Posted | Kasım 2022 |
Sektör | Retail, Distribution & Restaurants |
Sonuç | Customer experience agency DEFINITION 6 worked with Claire's on a new digital experience in which it reimagined claires.com for a generation of digital natives. The site pushed the boundaries of eCommerce and seamlessly integrated the in-store experience to create a more cohesive customer journey. The experience has yielded a 25% increase in revenue and a 50% increase in clicks. |
Medya Türü | Web Site |
Süre | |
SVP Group Account Director | Laura Schneider |
Chief Digital Officer | Paul McClay |
VP Creative Director | Thom Henkel |
VP Account Director | Jeanna Welday |
SVP, Group Creative Director | Doug Dimon |
Yaratıcı Yönetmen | Christian Duplantis |
Program Director | Angelina Pennington |
Software Development Director | Chet Verigan |
Müşteri Direktörü | Dominique Lescalleet |
Senior Digital Producer | Akeem Mitchell |
Senior Art Director | Tommie Lee |
Sanat Yönetmeni | Bohdana Komichak |
Senior Designer | Kristen Boban |
Yaratıcı Yönetmen Ortağı | Christy Stehle |
Reklam Yazarı | Jessica Wise |
Proje Sorumlusu | Abby Boulrice |
Grafik Tasarım | YiJun Jiang |
Grafik Tasarım | Maxi Brufau |
Junior Interactive Designer | Brooklyn Busman |
Quality Assurance Manager | Pierre Sooh |
Front End Developer | Matt Weaver |
Developer | Jason Roth |