Reklam Sorumlusu
at
Roto Moulders & Ogilvy Africa
| Başlık | Lesso Lessons |
| Haftanın | Ogilvy Africa |
| Kampanya | Lesso Lessons |
| Reklamcı | Ministry of Health Kenya & Roto Tanks |
| Marka | Ministry of Health Kenya & Roto Tanks |
| İlk Yayınlanma Tarihi | 2022 / 3 |
| Sektör | Manufacturing |
| hikaye | Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region. |
| Medya Türü | Community Relation |
| Süre | |
| Daha fazla bilgi | https://ogilvy.africa/work/lesso-lessons/ |
| Account Management | Maria Truter |
| Account Management | Irene Wachira |
| Account Management | Vanencia Otieno |
| Account Management | Susan Wanjiku |
| Account Management | Daniel Okoth |
| Account Management | Margeret Ngenye |
| Account Management | Rose Ngina |
| Account Management | Alex Simitta |
| Ajans Prodüktörü | Newton Thairu |
| Reklam Sorumlusu | Heril Bangera |
| Reklam Sorumlusu | Sonia Bangera |
| Yaratıcı Yönetmen | Alex van Niekerk |
| Yaratıcı Yönetmen | Maurice Wangalachi |
| Yaratıcı Yönetmen | Shounak Guhatakurta |
| Yaratıcı Yönetmen | Keenan Mulvaney |
| Yaratıcı Yönetmen | Shashank Jha |
| Yaratıcı Yönetmen | Yash Deb |
| Prodüksiyon Şirketi | Fluid Films |
| İlustratör | Shilpi Deb |
| İlustratör | Poorva Shingre |
| Strategist | Vikas Mehta |
| Reklam Yazarı | Samson Muigai |