| Başlık | Launched Whale |
| Haftanın | Cafeína |
| Kampanya | Launched Whale |
| Reklamcı | Municipalidad de Miraflores |
| Marka | Municipalidad de Miraflores |
| İlk Yayınlanma Tarihi | 2011 / 4 |
| Ürün | Beaches |
| Sektör | Preservation of Monuments, Parks & Wildlife |
| Slogan | Garbage kills |
| Sorun | WITH THE ARRIVAL OF SUMMER THERE IS AN INCREASE OF TRASH AND WASTE THAT POLLUTE THE BEACHES. IN SPITE OF THE MUNICIPAL EFFORTS MADE TO MAINTAIN THEM CLEAN. THE LACK OF CONSCIOUSNESS AND ECOLOGICAL EDUCATION MAKE THIS A PREVAILING PROBLEM, LEAVING OUT THE SANITARY MATTER TO CONVERT IT ALSO INTO AN ENVIRONMENTAL ONE. |
| Sonuç | - ONE DAY OF EXHIBITION GENERATED MORE THAND 30 NEWS AND COMMENTS AT NATIONAL LEVEL (TV, NEWSPAPERS, MAGAZINES AND INTERNET) BEING ABLE TO CARRY THIS MESSAGE TO MILLION OF PERSONS.- MORE THAN 4,500 VACATIONISTS RECEIVED THE MESSAGE LIVELY DURING THE DAY THE ACTION WAS PERFORMED.- DOZENS OF BLOGGERS, ECOLOGICAL SITES, AND PRO-ENVIRONMENTAL PAGES JOINED TO THE SPREADING OF THE MESSAGE.- ACCORDING TO THE MUNICIPALITY, DURING THE REMAINING SUMMER SEASON, RECOLLECTION OF GARBAGE FROM THE BEACHES, DIMINISHED FROM 5 TO 2 TONS. DAILY AVERAGE |
| Medya Türü | Outdoor/Out of Home |
| Market | Peru |
| Other | PR-Camila Meza Bustamante |
| Proje Sorumlusu | Jorge Ezcurra |
| Prodüktör | Lucas Alvites |
| Fotoğrafçı | JPM Fotografía |
| Sanat Yönetmeni Amiri | Cristhian Ávila |
| Sanat Yönetmeni | Pablo Alfaro |
| Yaratıcı Ekip | José De la Barra |
| Yaratıcı Ekip | Bruno Yaker |
| Müşteri Direktörü | Ana María Castillo |
| Yaratıcı Yönetmen | Mauricio Meza |
More Work
SEE ALLEasy
- MARKA:
- Doble-Deli
Ready
- MARKA:
- Betty Crocker
Ronalda
- MARKA:
- Sr. Fútbol
See you soon
- MARKA:
- Information and Education Center for the Prevention of Drug Abuse
- HAFTANIN:
- Cafeína
Killing Death
- MARKA:
- Mexican Red Cross
- HAFTANIN:
- Saatchi & Saatchi X