| hikaye | Every year, 100,000 young people between the ages of 16 and 18 drop out of school, lose their self-confidence, isolate themselves and spend days on their couch. The consequences can be terrible: depression, unemployment, or even delinquency. To unlock their future, and to promote the Promo 16.18, the government programme that fights against dropping out of school, we have changed the ending of the famous series "Blocked" that these young people identify with. The series tells the story of two young unemployed people stuck on their sofa, from the first to the last episode. In this final episode, Gringe, one of the series' heroes, gives former dropouts a voice in the world of their future jobs. And it worked so well, that we had to stop the campaign so that the Promo 16/18 could create new places. |
| hikaye (ana dil) | Cette année, ce sont 100 000 jeunes entre 16 et 18 ans qui n’ont pas pris le chemin de l’école ou qui arrêteront d’ici quelques semaines leur cursus. Ennui, notes décevantes, perte de confiance, rupture familiale, sentiment d'incompréhension, d'isolement, voire d'humiliation… Les raisons du décrochage scolaire sont nombreuses. Pour les remotiver et les aider à trouver leur voie, l’Afpa, accompagnée de Dentsu Creative, l’agence de création du groupe dentsu, a organisé un live sur Twitch le 7 septembre dernier afin de mettre en lumière le programme « Promo 16.18 » au travers d’influenceurs connus de cette génération que sont Just Riadh, Gringe et Shaunz. |