Başlık | Dance Fight |
Haftanın | Droga5 |
Kampanya | Better than you think |
Reklamcı | Kepak |
Marka | Rustlers |
İlk Yayınlanma Tarihi | 2020 / 10 |
Sektör | Food |
hikaye | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
Medya Türü | Integrated Media/360 Activation |
Süre | |
Prodüksiyon Şirketi | Biscuit Filmworks UK |
Ses | String and Tins |
Müzik | Audio Network |
Yaratıcı Ajans Başkanı | David Kolbusz |
Yaratıcı Yönetmen | Dave Wigglesworth |
Yaratıcı Yönetmen | Ed Redgrave |
Yaratıcı Ekip | Sara Sutherland |
Yaratıcı Ekip | Philippa Baines |
Yaratıcı Ekip | Melina Filippidou |
Yaratıcı Ekip | Ash Hamilton |
Lead Designer | Stephanie McArdle |
Tasarımcı | Julia Kuisma |
Motion Designer | John Beechey |
Studio Director | Tim Larke |
Group Account Director | Jonny Tennant-Price |
Müşteri Direktörü | Georgie Bowie |
Strategist | Guy Reason |
Yönetmen | Jeff Low |
Prodüktör | Peter Montgomery |
Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
Prodüktör | Jeff McDougall |
Görüntü Yönetmeni | Igor Jadue Lillo |
Prodüktör | Caitlin Byrnes |
Hair and Makeup | Andrea Blunt |
Costume | Alecia Ebbels |
Editing Şirketi | Work London |
Editör | Saam Hodivala |
Post-production Producer | BEN TOMLIN |
Post Prodüksiyon | The Mill London |
2D Lead | Dan Adams |
Renkçi | Alex Gregory |
Post-production Producer | Nicola Simmons |
Sound Designer | Adam Smyth |
Ses Prodüktörü | Charlie Howard |
Kompositör | Jeff Low |