Four campaign films, told with a striking voice and monumental, epic pictures, are telling the story of a garden that is simply left to take care of itself. From seeds in the air, parachuting into the unknown, and wild water rapids taking the viewer along a ride with those seeds – the seemingly small events have all the makings of a big action Film. A Film, which is made almost without any computer effects
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“Let nature do the job.” is the message that can now be seen on billboards throughout Europe. So, in their most busy time of the year, the DIY and garden chain is surprisingly calling on its customers to leave their gardens to their own. Because amidst long-standing droughts, water shortages, climate change and rapidly decreasing numbers of birds and insects, HORNBACH believes the time has come to fundamentally correct the image of a perfect garden. And to inspire gardeners to let nature take over - and be amazed what their gardens can do on their own. For the most beautiful seed mixture has always been chance.