McDonald’s Canada - "McMuffin"

Cossette

Cossette Toronto, Canada

303

Marka: McDonald’s Canada
Ülke: Canada

Reklamcı: McDonald's

Başlık	McMuffin
Haftanın	Cossette
Kampanya	Happy Opening
Reklamcı	McDonald's
Marka	McDonald’s Canada
İlk Yayınlanma Tarihi	2024 / 3
Ürün	Newspaper / Billboards / In-store
Sektör	Restaurants & Fast Food
hikaye	McDonald’s is planning to expand by 25% with the opening of 50,000 new restaurants around the world by 2027. Canada is part of those plans, so our challenge was to figure out how to highlight all these openings. But the inauguration of a new restaurant is more than just an expansion—it’s a cause for celebration. So, McDonald’s wanted to welcome customers with an invitation that embodies the festive spirit and friendly experience the brand is known for. These explosions of confetti feature iconic McDonald’s menu items and meet the technical challenge of creating a sense of movement in static images. With the help of a trampoline, a high-speed camera that shoots 30 fps, and hundreds of tests involving countless pieces of brightly coloured confetti, we developed a series of visuals that can be adapted to any celebration and in any language.
Medya Türü	Outdoor/Out of Home
Yaratıcı Yönetmen	Jason Hill⁣
Yaratıcı Yönetmen	Anne-Claude Chénier
Yaratıcı Yönetmen	Alexandre Gadoua
Yaratıcı Yönetmen	Alexandre Jutras
Yaratıcı Yönetmen	Cedric Audet
Reklam Yazarı	François-Julien Rainvillea
Sanat Yönetmeni	Philippe Leblanc
Ajans Prodüktörü	Audrey Blackburn
Fotoğrafçı	Mathieu Lévesque
Müşteri Direktörü	Natalie Azoulay
Product Director	Catherine Benda
Prodüktör	Eliane Sauvé
Set Tasarımcısı	Pascal Brousseau
Lighting	Renaud Lafrenière
Digital Imaging Technician	Aljosa Alijagic
Production Coordinator	Marie-Clarys Taillon
Prodüktör	Bruno Destombes
Rigging	Renaud Robert
Retoucher	Mathieu Lévesque
Ask	gaelle.lenoir@cossette.com