William Martínez
Art Director at Brave
Bogotá, Colombia
BaşlıkPlastic cave Frog
Haftanın
Kampanya World without plastic
Reklamcı Inter Rapidísimo
Marka Inter Rapidísimo
İlk Yayınlanma Tarihi 2023 / 4
Ürün Bolsa sin plástico
Sektör Environmental & Ecological Issues
hikaye A plastic-free bag that turns into fish food. With this powerful innovation, we will call on the population and other brands to find solutions that help reduce the amount of plastic that pollutes different Colombian ecosystems. In our campaign, we will make it evident how plastic pollution has changed nature; forests now coexist with plastic bags, jars, and lids, our waters are now home to complete islands of plastic waste, but the saddest part is that species that used to inhabit these ecosystems have started to transform. They are now animals that were forced to learn to live with plastic in their environments and bodies. With the presentation of each of the striking species, we will invite the population to take action before plastic transforms and extinguishes the species as we know them.
Medya Türü Print
Advertising Agency Brave Colombia
Chief innovation Strategic Isaac Chaparro Mendez
Advertising Manager - Creative Director Edwin Romero
Art Director William Martínez López
Copywriter Daniel Santiago Garzón Correa
Web Master Christian Camilo Fajardo Hernandez
Web Master Jefersson Andres Bautista Vega
D.P. David Camilo Salazar Cubillos - Luis Felipe Correal Anchique
Graphic Designers Javier Alexander Pachón Santana - Jonathan Bustos Melendez - Gabriel Eduardo González - Julián Getzamha
Marketing Manager Sandra Milena Otalora Calvera
Marketing Director Sara Alfonso Villalba
PR Director Lauri Maritza Espinosa Suarez
Country Colombia

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