Charité – Universitätsmedizin Berlin - "Printed by Parkinson's"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

Ödüller

902

Marka: Charité – Universitätsmedizin Berlin
Ülke: Germany

Reklamcı: Charité – Universitätsmedizin Berlin

Başlık	Printed by Parkinson's
Haftanın	INNOCEAN Europe
Kampanya	Printed by Parkinson's
Reklamcı	Charité – Universitätsmedizin Berlin
Marka	Charité – Universitätsmedizin Berlin
İlk Yayınlanma Tarihi	2023
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	Parkinson’s was diagnosed over 200 years ago, and there is still no cure to this day. While most people think it’s just the “Shaking-disease”, it actually has more than 40 symptoms. And what’s worst: the lack of awareness leads to stigma and isolation. To raise awareness and stress the importance of more research, we partnered Charité Berlin, one of Europe’s biggest university hospitals, and developed a project that would involve courageous patients, art and technology. From the start, we knew we had to create something special in order to grab people’s attention. So,we 3D-printed the beloved objects of six patients while the printer was affected by their personal tremor data – visualising the impact Parkinson’s is having on their daily lives. The collection was launched on World Brain Day and exhibited in Berlin. The vernissage event was visited by hundreds of people from different fields: from doctors to patients and art lovers.
Medya Türü	Case Study
Süre	123 seconds
Global Chief Creative Officer	Jeremy Craigen
Yaratıcı Ajans Başkanı	Gabriel Mattar
Yaratıcı Yönetmen	Ricardo Wolff
Konsept	Marlon von Franquemont
Müşteri Temsilcisi	Leonie Knorr
Proje Sorumlusu	Dennis De Rooij
Reklam Yazarı	Reinier Gorissen
Yaratıcı Ekip	Roan Laanen
Designer	Nicolaas Kotze
Designer	Mischa Loppies
Innovation Director	Geert Eichhorn
Teknik Direktör	Martin Grootendorst
Development	Djordan Papilaya
Proje Sorumlusu	Javi Sancho Rodriquez
Prodüksiyon Sorumlusu	Jeff Baker