| Başlık | Litter |
| Haftanın | North Castle Partners Advertising |
| Kampanya | What About Me? |
| Reklamcı | Big Brothers Big Sisters |
| Marka | Big Brothers Big Sisters |
| Posted | Mayıs 2001 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | To create awareness for Big Brother / Big Sisters and to let potential mentors know that there is a waiting list of kids eager to be matched with a Big Brother or Big Sister. |
| felsefe | The campaign uses decoy posters that trumpet environmental causes such as saving the rain forest or even cleaning up your neighborhood streets. A week or so later, these decoy ads are presumably visited by graffiti artists who revamp the message to bring attention to the need for Big Brothers / Big Sisters. |
| Medya Türü | |
| Market | United States |
| Yaratıcı Yönetmen | Steven Garbett |
| Yaratıcı Yönetmen | Steve Mark |
| Sanat Yönetmeni | Ed McCabe |
| İlustratör | Roger Huyssen |
| Reklam Yazarı | Fred Linker |
More Work
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