POPAGANDA Music Festival - "The single release"

Saatchi & Saatchi

Saatchi & Saatchi Stockholm, Sweden

3195

Başlık	The single release
Brief	Popaganda is Stockholm’s biggest rock festival. This year, it put the fans to the test. Rather than running a major promotional campaign, it decided to share the festival’s line-up with only a handful of people. It also spread the word on a sprinkling of beer coasters, pizza boxes, coffee cups and other random ephemera around the city. Then it sat back to see what would happen. Sure enough, the news spread via social media and word of mouth. A truly viral campaign.
Haftanın	Saatchi & Saatchi
Kampanya	The single release
Reklamcı	POPAGANDA / LUGER INC.
Marka	POPAGANDA Music Festival
Posted	Kasım 2016
Sektör	Trade Shows, Events & Festivals
hikaye	Through the years, Popaganda Music Festival has done several campaigns in social media, engaging the fans. This year we took the engagement one step further and let the fans release the artist line up themselves.
Yaratıcı Yönetmen	Gustav Egerstedt
Sanat Yönetmeni	Gustav Egerstedt
Reklam Yazarı	Katja Janford
Sanat Yönetmeni	Erik Hiort af Ornäs
Grafik Tasarım	Gustav Dejert
Müşteri Temsilcisi	Louise Persson