TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Mar 27, 2019

1

Aide et Action - Ouvrir les yeux
La Secte

Comment faire ouvrir les yeux sur les problèmes liés à l'analphabétisme #Coup2coeurJAO2019

BaşlıkOuvrir les yeux
Haftanın
Kampanya Ouvrir les yeux
Reklamcı Aide et Action
Marka Aide et Action

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PostedEkim 2018
SektörSadece aboneler
hikayeSadece aboneler
Medya Türü Case Study
Süre
Yönetmen Jea......les L....ie Sadece aboneler
2

Cancer@Work - Fighting Cancer

Contre les problèmes de retour à l'emploi que subissent les patients qui ont vaincu le cancer.

BaşlıkFighting Cancer
Haftanın
Kampanya Fighting Cancer
Reklamcı Cancer@Work
Marka Cancer@Work

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İlk Yayınlanma Tarihi Sadece aboneler
SektörSadece aboneler
felsefeSadece aboneler
Medya Türü İnteraktif
Süre
Executive Creative Director R...is Bo.....er Sadece aboneler
Yaratıcı Yönetmen R...in Re....in Sadece aboneler
Artistic Director R...in Ar....ni Sadece aboneler
Reklam Yazarı N....as R....rd Sadece aboneler
Commercial Director La....ce C....er Sadece aboneler
Prodüksiyon Şirketi ..s Me......res Sadece aboneler
Producer J...émy H....rn Sadece aboneler
Director J...émy H....rn Sadece aboneler
Görüntü Yönetmeni Fra........vier Re....in Sadece aboneler
Steadycam Operator P..ha M...n Sadece aboneler
Editing J...émy H....rn Sadece aboneler
Sound Studio M...ie Sadece aboneler
Producer Sound G...es C...s Sadece aboneler
3

Sécurité routière - La route de ma vie

La route de ma vie, l'histoire de ma vie.

BaşlıkLa route de ma vie
Haftanın
Kampanya La route de ma vie
Reklamcı Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
Marka Sécurité routière

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İlk Yayınlanma Tarihi Sadece aboneler
SektörSadece aboneler
Medya Türü İnteraktif
Süre
Director P....ra Sadece aboneler
Görüntü Yönetmeni Z..k S...er Sadece aboneler
Production S...b Sadece aboneler
Producer N....as T..y Sadece aboneler
Yaratıcı Yönetmen Al.....er K....ev Sadece aboneler
Yaratıcı Yönetmen A...is B....he Sadece aboneler
Yaratıcı Yönetmen P...re Ma....at Sadece aboneler
Reklam Yazarı S...a ..s S...os Sadece aboneler
Sanat Yönetmeni J...en B...ry Sadece aboneler
Head of Tv Production C....ne P...ch Sadece aboneler
TV Production L...ie De.....es Sadece aboneler
Production Manager Y....ck R..x Sadece aboneler
Post PRoduction F..M Sadece aboneler
Sound Production S....o5 Sadece aboneler
4

Association Une femme, un toit - Aucune femme ne mérite de vivre dans la peur

Une peur "noire".

BaşlıkAucune femme ne mérite de vivre dans la peur
Haftanın
Kampanya Aucune femme ne mérite de vivre dans la peur
Reklamcı Une femme, un toit
Marka Association Une femme, un toit

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PostedKasım 2018
SektörSadece aboneler
Medya Türü Television & Cinema
Süre
Sanat Yönetmeni M...ot Ho....nn Sadece aboneler
Sanat Yönetmeni Je.....ul Go.....es Sadece aboneler
Reklam Yazarı J...en A...r Sadece aboneler
Ses Prodüktörü E....ne .e Na....il Sadece aboneler
Yaratıcı Yönetmen St....ane G....rd Sadece aboneler
Ses Prodüksiyonu E....ne .e Na....il Sadece aboneler
5

Fondation 30 Millions d'Amis - Une vie de chien

Un compagnon d'une vie.

BaşlıkDog's life
Başlık (ana dil)Une vie de chien
Haftanın
Kampanya Campagne été 2018
Reklamcı Fondation 30 Millions d'Amis
Marka Fondation 30 Millions d'Amis

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İlk Yayınlanma Tarihi Sadece aboneler
SektörSadece aboneler
SloganSadece aboneler
Slogan (ana dil)Sadece aboneler
hikayeSadece aboneler
Medya Türü Television
Süre
Prodüksiyon Şirketi .A ..C P...s Sadece aboneler
Yönetmen X...er Gi....li Sadece aboneler
Yaratıcı Yönetmen O....er A....nn Sadece aboneler
Reklam Yazarı T....ry L...c Sadece aboneler
Sanat Yönetmeni B�.....icte P...l Sadece aboneler
Ses ..E S...d Pr.....ion Sadece aboneler
Agency TV Producer J....ca Pie......nni Sadece aboneler
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

AJE - Bordeaux 2050

Les conséquences du réchauffement climatique.

BaşlıkBordeaux 2050
BriefTo give people the real taste of global warming, we decided to launch a new wine: we created Bordeaux 2050. We partnered with researchers, scientists and wine experts, who used climate and weather data projection on the next 30 years to simulate the exact taste of a Bordeaux grown in 2050.The result was an inferior composition: 2 to 4 degrees heat waves diminished the aroma, drought gave a bitter and drier taste, devastating frost and hailstorms caused fruit wastage. The special vintage of 400 bottles was launched in the Museum of Wine in Paris at an event gathering key decision makers: journalists, scientists, sommeliers as well as influential members of the French political elite, including climate skeptics.Following the launch event of the limited vintage of Bordeaux 2050 and the uploading of Bordeaux2050.org and despite its poor taste it became the most Googled wine in the world. Consequently, the French Association of Journalists for the Environment received an increase of 27% mentions on social media, and 14% of funding from donations. UN Climate Change Executive Secretary, Patricia Espinosa, welcomed the initiative. Bordeaux 2050 shook French wine circles before spreading to the wider scientific community and then news worldwide. It generated over 500 million organic impressions across headlines among The Huffington Post, Le Figaro, L'Express, Franceinfo, Science and Future, triggering 100 000 social media mentions.For the first time in history, climate-skeptics were forced to taste the negative effect of climate change, which they previously ignored.
Haftanın
Kampanya Bordeaux 2050
Reklamcı AJE
Marka AJE

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İlk Yayınlanma Tarihi Sadece aboneler
SektörSadece aboneler
SloganSadece aboneler
hikayeSadece aboneler
felsefeSadece aboneler
SorunSadece aboneler
SonuçSadece aboneler
Medya Türü Case Study
Süre
Global Executive Creative Director A...an B...n Sadece aboneler
Yaratıcı Yönetmen Ri....do F....so Sadece aboneler
Yaratıcı Yönetmen J...en Ch.....ini Sadece aboneler
Yaratıcı Yönetmen S�.....ien Bo....el Sadece aboneler
Senior Art Director C...ar G...ía Sadece aboneler
Reklam Yazarı J...o �....rez Sadece aboneler
Sanat Yönetmeni M...o Fe.....ez Sadece aboneler
Sanat Yönetmeni C...a Baz......son Sadece aboneler
Sanat Yönetmeni A...en La......ère Sadece aboneler
Reklam Yazarı C...re P...s Sadece aboneler
Creative Excellence Manager Europe C...en Bi....an Sadece aboneler
Creative Excellence Manager Paris E...�e Kh.....ni Sadece aboneler
Chief Executive Officer (CEO) B...o T....nt Sadece aboneler
Global Business Lead C...ric Va.....te Sadece aboneler
Deputy General Manager in charge of Strategy E..k B...in Sadece aboneler
Strateji Planlamacı P....re B�.....mieux Sadece aboneler
Head of TV L...el Co.....ud Sadece aboneler
TV Producer / Art Buyer Ma....eu To.....lle Sadece aboneler
Motion designer Va....in A....on Sadece aboneler
PR Agency W...r Sh.....ck . P...s Sadece aboneler
PR Executive Vice President A...ud Po.....nne Sadece aboneler
PR Senior Vice President E..i As....ne Sadece aboneler
PR Account Director E...ie B....il Sadece aboneler
PR Senior Associate C...ile P....rd Sadece aboneler
Global Executive Creative Director Adrian Botan
Executive Creative Director Riccardo Fregoso
Executive Creative Director Julien Chiapolini
Creative Director Sebastien Boutebel
Creative Director Guy Lewis
Senior Art Director Cesar Garcia
Senior Copywriter Julio Alvarez
Art Director Mateo Fernandez
Art Director Clara Bazin-Vinson
Art Director Adrien Lavayssière
Copywriter Claire Pages
Creative Excellence Manager Europe Carmen Bistrian
Creative Excellence Manager Paris Esmee Khoujlani
CEO Bruno Tallent
VP - Global Business Leader Cedric Vanhoutte
Deputy General Manager in charge of Strategy Erik Bertin
Strategic Planner Palmyre Betremieux
Head of TV Lionel Courtiaud
TV Producer Matthieu Tombarelle
Motion designer Valentin Audubon
Motion Disigner Jimmy Charles
Executive Vice President Arnaud Pochebonne
Senior Vice President Eloi Asseline
Account Director Emilie Barrail
Senior Associate Cecile Pochard
Account Director Gilles Beaujean
Director Alexandre Tissot
Producer Aurélie Chevalier
Producer Romain Manson
Sound Engineer Ludovic Tartavel
Entrant Company McCANN PARIS
Idea Creation McCANN PARIS
Production LES IMPRODUCTIBLES
Production STUDIO GRANDE ARMEE
PR WEBER SHANDWICK
Additional Company M STORIES
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