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1
Team Roc - In Dedication to George Floyd
We're going to stand up amid anything they can muster up, letting the world know that we are determined to be free!
| Başlık | In Dedication to George Floyd |
| Kampanya | In Dedication to George Floyd |
| Reklamcı | Roc Nation |
| Marka | Team Roc |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| Medya Türü | Newspaper |
2
Procter & Gamble - The Talk
The moment was critical.
| Başlık | The Talk |
| Brief | For black parents, “The Talk” isn’t about the birds and the bees. Instead, it’s a must-have conversation in which they prepare their children for a prejudiced world. P&G wanted to authentically connect with African-American consumers and use its advertising voice for good; this conversation appeared as a natural choice to spark a wider discussion about race. With that, “The Talk” campaign was born. The campaign utilized the power of entertainment to shine a light on the vital conversations that have taken place in black families for generations. In launching “The Talk,” we hoped to not only connect P&G to black consumers, but more importantly, promote dialogue, drive understanding, and increase equality.Our campaign carried tremendous social responsibility, so a tactful and honest introduction of real family conversations was crucial. We knew that bringing our message to life for black audiences first would be the key to broader receptiveness. We pinpointed where black consumers felt most comfortable having this dialogue and integrated the message of “The Talk” in familiar, authentic spaces with maximum reach. But to effect change, we also had to bring our message to a wide audience.“The Talk” began on black-owned national radio shows with credible talent like Rickey Smiley and Erica Campbell sharing experiences of racial bias. We continued with TV programming known for engagement with black audiences, including a captivating speech at the BET Awards, a donation at BET’s Black Girls Rock!, and special mention from Oprah Winfrey on the finale of OWN's Queen Sugar. Finally, the conversation leapt into the broader cultural zeitgeist via a groundbreaking intertwining of advertising, entertainment, and social issues. We launched an integration with ABC's "Black-ish" featuring our moving two-minute film embedded within the show. It reflected "The Talk" through generations of black families, in an episode inspired by those conversations. |
| Haftanın | BBDO New York |
| Kampanya | The Talk |
| Reklamcı | Procter & Gamble |
| Marka | Procter & Gamble |
| Posted | Ocak 2019 |
| Sektör | Sadece aboneler |
| Slogan | Sadece aboneler |
| hikaye | Sadece aboneler |
| Medya Türü | İnteraktif |
| Yönetmen | J..e B...o Sadece aboneler |
| Associate Director | Cr....na D...na ..a Sadece aboneler |
| Supervisor | J...ne Sy.....re Sadece aboneler |
| Senior Director | Cr.....on T....tt Sadece aboneler |
| Yönetmen | C....en M....ey Sadece aboneler |
| Associate Director | T...y Ba....ta Sadece aboneler |
| Strategist | R....ah H...ng Sadece aboneler |
| Associate Media Director | Vi....ia S...l Sadece aboneler |
| Associate Director | E..k ..n .s Sadece aboneler |
| Strategist | Br....ny M...ll Sadece aboneler |
| Associate Director | ..n H...t Sadece aboneler |
| Associate Director | K...n Bo....en Sadece aboneler |
| Associate Director | C..e F...ch Sadece aboneler |
| Social Media Supervisor | L....ey M...el Sadece aboneler |
3
Black Lives Matter - Unsafety Check
Now, more than ever, there's still much more to do.
| Başlık | Unsafety Check |
| Haftanın | J. Walter Thompson New York |
| Kampanya | Unsafety Check |
| Reklamcı | Black Lives Matter |
| Marka | Black Lives Matter |
| Posted | Mayıs 2017 |
| Sektör | Sadece aboneler |
| Medya Türü | Social Media |
| Süre | |
| Chief Creation Officer | B...t C..i Sadece aboneler |
4
Black Lives Matter - The Bulletproof Flag
The flag honors the lives of black men and women affected by unnecessary police gun violence.
| Başlık | The Bulletproof Flag |
| Haftanın | SID LEE TORONTO |
| Kampanya | The Bulletproof Flag |
| Reklamcı | Black Lives Matter |
| Marka | Black Lives Matter |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| Medya Türü | Case Study |
| Süre | |
| Prodüktör | S...y L....tt Sadece aboneler |
| Yaratıcı Yönetmen | ..m Ko.....mos Sadece aboneler |
| Yaratıcı Yönetmen | A...is Br.....rph Sadece aboneler |
| Yaratıcı Yönetmen | K...ey H...e Sadece aboneler |
| Yaratıcı Yönetmen | J....ey .a S...a Sadece aboneler |
| Sanat Yönetmeni | A..x B...nd Sadece aboneler |
| Tasarımcı | A..x B...nd Sadece aboneler |
| Yaratıcı Yönetmen | L...a S...n Sadece aboneler |
| Yönetmen | B...ks Re....ds Sadece aboneler |
| Fotoğrafçı | B...ks Re....ds Sadece aboneler |
| Ajans Prodüktörü | R....rd Jea.......ste Sadece aboneler |
| Ajans Prodüktörü | Ke......ynn Co.....tti Sadece aboneler |
| Prodüksiyon Şirketi | .d ..c Sadece aboneler |
5
Black History Month - Frame
72andSunny
Black History Month is celebrated by ad agency 72andSunny with a campaign that shows the stories of its own staff.
| Başlık | Frame |
| Haftanın | 72andSunny |
| Kampanya | For the Love of Being Black |
| Reklamcı | Black History Month |
| Marka | Black History Month |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| Sektör | Sadece aboneler |
| hikaye | Sadece aboneler |
| Medya Türü | Web Film |
| Süre | |
EDITOR'S PICK
+1
Zumbi dos Palmares College - Black Box
From now on, the path is opened.
| Başlık | Black Box |
| Haftanın | J. Walter Thompson Brazil |
| Kampanya | Black Box |
| Reklamcı | Zumbi dos Palmares College |
| Marka | Zumbi dos Palmares College |
| İlk Yayınlanma Tarihi | Sadece aboneler |
| hikaye | Sadece aboneler |
| Medya Türü | Web Film |
| Süre | |
| CEO | R....do J..n Sadece aboneler |
| CCO | R....do J..n Sadece aboneler |
| EDC | C...sio M...n Sadece aboneler |
| EDC | R....go .a M...a Sadece aboneler |
| Yaratıcı Yönetmen | D...lo Ja.....omo Sadece aboneler |
| Sanat Yönetmeni Amiri | T...ta C....zo Sadece aboneler |
| D....ra H..n Sadece aboneler | |
| P...a Bu.....nte Sadece aboneler | |
| Sanat Yönetmeni | J..é Ol....ra Sadece aboneler |
| Sanat Yönetmeni | L....ia T....ni Sadece aboneler |
| Editor in Chief | A...ne P....ni Sadece aboneler |
| Co-Author | C...da ..s S...os S..t Sadece aboneler |
| Co-Author | Na....el S...os Sadece aboneler |
| Co-Author | Pa....cia Na.....nto Sadece aboneler |
| Co-Author | Ro.....do Fe....ra Sadece aboneler |
| Co-Author | T...a C...r .a S...a Sadece aboneler |
| Content Research | V...an Z..i Sadece aboneler |
| Content Research | C....us G....ga Sadece aboneler |
| Content Research | R...n Da.....na Sadece aboneler |
| Content Research | T....ra Pi....ro Sadece aboneler |
| Reklam Yazarlığı | C....us G....ga Sadece aboneler |
| Reklam Yazarlığı | T....ra Pi....ro Sadece aboneler |
| Reklam Yazarlığı | J...a M....do Sadece aboneler |
| Reklam Yazarlığı | M...el A..s Sadece aboneler |
| Copydesk and Proofreading | C....la S...ia Sadece aboneler |
| Fotoğraf / İlustrasyon | G..o Fe.....ez Sadece aboneler |
| Operations Director | T...go S....do Sadece aboneler |
| Müşteri Temsilcisi | M...ra Br....le Sadece aboneler |
| İlustratör | S...n Fe.....es Sadece aboneler |
| Prodüktör | M...a D....do Sadece aboneler |
| Production Team | Fe....da F...i Sadece aboneler |
| Production Team | F...io C....la Sadece aboneler |
| Production Team | L....ro La....ne Sadece aboneler |
| Production Team | P...o C...r ..s R..s Sadece aboneler |
| Production Team | R....do G...ia Sadece aboneler |
| Production Team | G....el M...a Sadece aboneler |
| E..l T...- A...e F...a Sadece aboneler | |
| Prodüksiyon | D...el C...a Sadece aboneler |
| Prodüksiyon | ..d Fe.....ez Sadece aboneler |
| Strateji Planlama | S...la P...ni Sadece aboneler |
| Strateji Planlama | Gu.....me P...an Sadece aboneler |
| Strateji Planlama | R...n Da.....na Sadece aboneler |
| Reklam Süpervizörü | R....el V....te Sadece aboneler |
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Senior Interaction Designer - Truck & Emerging Tech (Onsite)
Crown Equipment Corporation
New Bremen, United States
