| Başlık | Formula Songs |
| Haftanın | J. Walter Thompson Brazil |
| Kampanya | Formula Songs |
| Reklamcı | Coca-Cola Company |
| Marka | Sprite |
| İlk Yayınlanma Tarihi | 2018 |
| Sektör | Soft Drinks, Tonics |
| felsefe | Sprite launched a new sugar-free formula in Brazil and wanted to advertise it to its target demographic: teens. But the problem was that they were all tense and busy trying to memorize dozens of other formulas they needed to know for the college admission test. Our challenge was to promote this new Sprite formula and release some of this pressure teens feel prior to the test, as suggested by the brand’s concept: RFRSH. The idea was to turn boring formulas the students had to know by heart into catchy songs that also helped promote Sprite’s new formula. To do that, we turned to YouTube and found 6 teachers that used music to help students memorize formulas for college admission tests and invited them to write and perform in the music videos with songs for the 7 formulas that were most frequently required in the last 10 years, according to data from Google. |
| Medya Türü | Radio |
| Süre | |
| Müşteri Temsilcisi | Marina Masiero |
| Müşteri Temsilcisi | Fabiana Santana |
| Müşteri Temsilcisi | Vivianne Santos |
| Müşteri Direktörü | Felipe Giacon |
| Müşteri Temsilcisi | Stefano Paduan |
| Planning Director | Stella Pirani |
| Strateji Planlamacı | Gisele Bambace |
| Strateji Planlamacı | Erica Rigobello |
| Direktör | Andre PB |
| Direktör | Ana Hernandes |
| Yaratıcı Ajans Başkanı | Ricardo John |
| Yaratıcı Yönetmen | HUMBERTO Fernandez |
| Yaratıcı Yönetmen | Ana Cavalcanti |
| Yaratıcı Yönetmen | Gustavo Lacerda |
| Reklam Yazarı | João Gandara |
| Sanat Yönetmeni | Fernanda Sousa |
| Sanat Yönetmeni | Felipe Porto |