Ogilvy Paris Insights

Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands. Daha fazla oku

Melanie Huggins, Chief Strategy Officer at Ogilvy Paris, is a proven results-focused leader with 25 years of experience working on iconic international brands, both client-side and within some of the best award- winning creative agencies. For International Women's Day, we had the opportunity… Daha fazla oku

In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with Marguerite Lengereau, Strategic Planner at Ogilvy Paris, on marketing to digital-native audiences. Daha fazla oku

In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy Paris, about how they achieve brand consistency and fulfill personalized experiences within a cross-channel ecosystem. Daha fazla oku

Chatting with Pierre Hubert Meilhac, Vice President at Ogilvy Paris, we learn more about the agency's “Earned-First creativity” approach to PR capabilities. Daha fazla oku

In the latest installment of our AI series, Ogilvy Paris' Executive Creative Director, David Raichman, speaks on utilizing AI as an extension of the creative and how technology can transform the work. Daha fazla oku

Atlantic and Ogilvy Paris, unveils the continuation of its ad saga initiated in 2021 with a new film entitled "Bagpipes" to highlight its latest water heater technology with integrated heat pump. Daha fazla oku

A firm believer in the power of strong ideas, Fanny gives us insight into her strategy for building a diverse and balanced team for success. Daha fazla oku

Ogilvy Paris announces the arrival of Delphine Mazeau as its Director of Communications Daha fazla oku

Les assurances Allianz dans la musique. Daha fazla oku