| Başlık | Mix For Boobs |
| Haftanın | Ogilvy Social.Lab Belgium |
| Kampanya | Mix4Boobs |
| Reklamcı | NRJ Belgium / Pink Ribbon |
| Marka | NRJ Belgium & Pink Ribbon |
| İlk Yayınlanma Tarihi | 2021 / 9 |
| Ürün | Awareness campaign for breast cancer |
| Sektör | Disease Awareness, Support Groups & Associations |
| hikaye | Breast Cancer awareness is high amongst older women, but young women often overlook their vulnerability to the disease. To support Pink Ribbon's efforts during Breast Cancer Awareness Month, NRJ Radio tackled this challenge with #MixForBoobs: an impactful social experience leveraging DJ’s techniques to familiarise young women with breast self-examination. To teach the lifesaving gestures, we enlisted the help of artists and influencers who demonstrated each movement on specially created boob-shaped vinyl records. With a 7K€ media budget, the campaign achieved 21M global reach, 99% positive sentiment on social media and an earned media value 112X higher than the invested budget . |
| Medya Türü | Case Study |
| Süre | |
| Müşteri Temsilcisi | Sabrina Schuller |
| Müşteri Temsilcisi | Alyssia Cnudde |
| Chief Client Officer | Christophe Crasselts |
| Strategist | Julie Frédérickx |
| Strategist | Beatriz Chufani |
| Strategist | Victoria Van Wymeersch |
| Yaratıcı Ajans Başkanı | Pete Case |
| Yaratıcı Yönetmen | Jan Teulingkx |
| Yaratıcı Yönetmen | Gabriel Araujo |
| Yaratıcı Ekip | Antoinette Ribas |
| Yaratıcı Ekip | Grégory Ginterdaele |
| Yaratıcı Ekip | Clémentine Bailly |
| Yaratıcı Ekip | Marine Queré |
| Yaratıcı Ekip | Pieter Decanniere |
| Creative Manager | Gabriela Toader |
| Tasarımcı | Rebecca Vallicon |
| Media Manager | Mathieu de Moor |
| Media Manager | Inès Banga |
| Media Manager | Reginald Forrest |
| Media Manager | Nicolas Dewael |
| Influence | Stefan Bisoux |
| Influence | James Baldwin |
| Influence | Rahul Titus |
| Influence | Molly Theron |
| PR manager | Laura Verbeelen |
| Yönetmen | Lisa Carletta |
| Fotoğrafçı | Lisa Carletta |
| Görüntü Yönetmeni | Romain Ferrand |
| Ajans Prodüktörü | Sofie Van de Wauwer |
| Editing Şirketi | Hyper Film |
| Friction Production | |
| Kompositör | DJ ND |
| Kompositör | JANEE |
| Retoucher | Yelle Vandenbruaene |
| Retoucher | Yelle @ the Living Room |