| Başlık | SKY SQReening |
| Haftanın | Serviceplan Group |
| Kampanya | SKY SQReening |
| Reklamcı | Sky |
| Marka | Sky Deutschland Fernsehen |
| Posted | Eylül 2017 |
| Sektör | Media, Publishing & Production |
| felsefe | We used advanced technology to target a basic human instinct: Curiosity. We broadcast the Sky exclusive Champions League top match Real Madrid vs. Schalke 04 live to public screens all over Germany. But like you have never seen football before: Encoded with the first ever real-time adaptive QR code. This created the irresistible urge to see more. Via scan, everyone could experience Sky Go on their own smartphones – and even share it with friends, who can also watch and share. This way, within 90 minutes all of Germany caught a glimpse of Sky Go. |
| Sorun | In Germany, only Sky Go broadcasts the Champions League live on mobile. Our objective was to bring this exclusive offer to life. |
| Sonuç | Starting with a few screens, the campaign grew exponentially: 15 Mio. contacts 1800% higher engagement rate* 94% sharing rate 23% increase in sales* *compared to: standard QR codes/ similar matches before. |
| Medya Türü | İnteraktif |
| Süre |