Florian Haller was born in 1967. After reading Economics at St. Gallen University and his first job as customer adviser with the advertising agency Lintas in New York, he went in 1992 to work for Procter & Gamble, where he stayed for five years. His first role with Procter & Gamble was Category Manager Dishwashing at the company's European head office in Brussels, and later as Brand Manager Household Products in Geneva. In 1996, he joined the Serviceplan Group as managing director of Dritte Werbeagentur. In 2000, he moved to the Serviceplan holding company as managing director. Haller took over the position of CEO of the Serviceplan Group from his father, Dr. Peter Haller, the agency's founder in July 2002. In 2006, he was named "Agency Man of the Year" by the trade journal Horizont. W&V, Germany's most widely circulated weekly communication and media industry magazine, voted him "Media Personality of the Year" in 2010. Most recently he was chosen by the same trade magazine out of a list of 100 personalities as the most creative and innovative manager in the communication industry for 2012. Haller gave the keynote speech at the 2011 Medientage conference in Munich, then in the heavyweight round that followed he represented the agency sector for the first time at the event's opening ceremony. In 2013, he was welcomed into the Hall of Fame of German Advertising, together with his father Dr. Peter Haller, the founder of Serviceplan. He has in the past spoken at the Ludwig Maximilian University in Munich, at the German Trademark Congress, at the Burda Digital Leadership conference, the Austrian Medientage or the Bayreuther Ökonomiekongress.
Alexander Schill was born 1969 with a Canadian passport and studied at the University of Fine Arts in Berlin. His advertising career began in 1994 when he joined Springer & Jacoby in Hamburg where he rapidly rose up
through the ranks, becoming CCO in 2003. In 2006, Alex Schill left to become Associate Partner and Member of the Board at Serviceplan Group. Since 2008 he is Global Chief Creative Officer of the entire agency group worldwide and presently in charge of 26 offices in 16 countries. As Global CCO and Partner, he massively increased the international awareness of Europe’s largest independent agency group and pushed it to the top numbers of national and international Creativity ranks, No. 1 Digital Agency (PAGE) and No. 2 Creative Agency in Germany (W&V, Horizont). In 2018, Serviceplan is also featured in the Top 50 most creative agencies worldwide at Gunn Report. In 2012 Schill had the honour of being crowned number 1 Creative Director worldwide at PIAF and also being chosen as third best Global Chief Creative Officer at Big Won. He is a regular speaker at the international creative awards circuit, and has given keynote speeches at Cannes, Dubai Lynx, Eurobest and the Loerie Awards. Alex has been jury president at Cannes Lions, CLIO, Eurobest, LIA and D&AD and has won more than 65 Cannes Lions to date including two Grand Prix. He created award-winning campaigns like DOT, the world’s first Braille Smartwatch, which won awards at all the major international festivals like Black, Yellow and Graphite pencils at D&AD, Art Directors Club of Europe, Cannes Lions, CLIO awards and Epica.