LIA Ambient | Print | Poster | Billboard | Verbal Identity Jury will feature Serviceplan WWECD Jason Romeyko, and creative team from Serviceplan win competition to qualify for LIA’s Creative LIAison program.
London International Awards (LIA) 2018 have announced their Ambient | Print | Poster | Billboard |Verbal Identity Jury, which will feature Jason Romeyko, Serviceplan Worldwide Executive Creative Director. LIA is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment.
The Jury President is Jeremy Craigen, Global Chief Creative Officer of Innocean Worldwide, who commented: “I can’t believe it’s ten years since LIA has been judged in Vegas. What I can believe is that under its management, it has gone from strength to strength, always evolving, never afraid to try out new ideas. Our industry could learn a lot from LIA. Yes, I’m biased, they are like family. But every juror that comes to judge LIA feels the same way,” stated Craigen.
“While it is true that a lot of our judges feel like part of the LIA family once they have judged for us, the main undergirding reason why these judges were chosen is because they are known in their countries and worldwide for their outstanding work. We have every confidence that they will select only the winners based on the highest creative standards,” said Barbara Levy, President of LIA.
A creative team of Bo Yi and Sun Zhen (Art Director and Copywriter) from Serviceplan Beijing, won an internal competition among all young talents within Serviceplan Group, to qualify for LIA’s Creative LIAison program.
Eight years ago, after in-depth discussions with the Worldwide Chief Creative Officers and other leaders in the industry, London International Awards (LIA) decided to replace the one- night Awards Ceremony in London with an educational initiative for young talent between the ages of 21 and 30. Creative LIAisons is an annual program limited to 100 attendees from around the globe.
LIAisons has become one of the most sought after programs in the industry. As a way of giving back, LIA provides air transportation and hotel accommodations to those that attend. The companies that send attendees do not incur any costs. LIA does not directly choose the attendees. Seats are allocated to companies and networks that support LIA through entries and media outlets that organize creative competitions around the world.
Creative LIAisons runs concurrently with London International Awards (LIA) judging, providing exclusive access to all of LIA's jury members. This is the perfect opportunity for the attendees to mingle and have one-on-one discussions with the top creative talent in advertising, design, digital, production and technology. LIA also hosts a party for jurors, speakers, media and the Creative LIAisons attendees. It is an informal event that allows juniors to have unfettered access to the leaders of the industry.
The program consists of networking, seminars and the privilege to sit in on statue deliberations. Allowing junior creatives access to the judging room from the beginning of statue discussions through to the final metal decisions is an experience no other award show offers. Not only does it provide insight as to what is an award winning piece of work, but provides a guide as to what sets apart great creative. This has been described by many of the Creative LIAisons' alumni as priceless.
This years Creative LIAisons takes place from 3rd October through 6th October