| Başlık | Letters Home |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | Letters Home |
| Reklamcı | HOMEQ Corporation |
| Marka | HomeEquity Bank |
| İlk Yayınlanma Tarihi | 2022 / 11 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | During the world wars, Canadian soldiers overseas sent millions of letters home to Canada. We created replicas of actual letters, sourced from the Canadian Letters & Images Project at Vancouver Island University, the largest online archive in the country. These letters were re-sent to their original destinations – to be experienced by the homes’ current residents today. This gave Canadians a unique and insightful window into the past, bringing the human experience of war to life.Despite a limited media budget, the campaign generated over 23.4 million media impressions, including Toronto Sun, Bloomberg, MSN and more. CBC Radio even aired an extended five-minute segment featuring the letters. Most importantly, HomeEquity Bank helped raise over $189,029 in individual donations for veterans and their families. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Ajans Başkanı | Zak Mroueh |
| Yaratıcı Yönetmen | Brian Murray |
| CD/Art Director | Vic Bath |
| CD/Copywriter | Dan Cummings |
| ACD/Art Director | Michael Romaniuk |
| ACD/Copywriter | Marco Buchar |
| Design Director | Damian Simev |
| Designer | Ana-Marija Vlahovic |
| Designer | Jackman Chiu |
| Agency Producers | Ola Stodulska |
| Agency Producers | Tim Lynch |
| Agency Producers | Sarah Lasch |
| Müşteri Temsilcisi | Lauren Boultwood |
| Müşteri Temsilcisi | Samantha Tang |
| Planning Team | Maxine Thomas |
| Reklam Sorumlusu | Yvonne Ziomecki |
| Reklam Sorumlusu | Vivianne Gauci |
| Reklam Sorumlusu | Erin Wilson |
| Reklam Sorumlusu | Niary Toodakian |
| Reklam Sorumlusu | Jack Wilson |
| Reklam Sorumlusu | Saad Sharfuddin |
| Medya Ajansı | OMD |
| Medya Ajansı | iQuanti Inc |
| Media Team | Dwayne Mataseje |
| Media Team | Mitchell Cornelisse |
| Media Team | Ishita Aggarwal |
| Media Team | Bindiya Jiwani |
| PR Agency | Weber Shandwick |
| PR Team | Jennifer Wasley |
| PR Team | Adam Bornstein |
| Prodüksiyon Şirketi | Zulubot |
| Yönetmen | Dan Cummings |
| Researcher | Chris Greenberg |
| Production House Producers | Ben Bentivegna |
| Production House Producers | Colleen Allen |
| Editing Şirketi | Zulubot |
| Editör | Jessie Posthumus |
| Online | Zulubot |
| Color Grading | Felipe Chaparro |
| Motion Graphics | Miguel Natividad |
| Ses Mühendisi | Dino Cuzzolino |
| Fotoğrafçı | Noah Mroueh |
| Senior Developer | Jake Edwards |