Insights from Virtue Worldwide

This week we opened the doors to our virtual HQ in Decentraland (51,74), a project conceived and led by our brilliant creative team at Virtue, the creative agency powered by VICE Media. The project follows the trailblazing work we have already achieved for the likes of The Coca-Cola Company … Daha fazla oku

The limited-time line extension is part of a new marketing push, called Coca-Cola Creations, that is backed by a digitally-focused approach including augmented reality. Daha fazla oku

"The most important question we should all ask ourselves is how we want people to feel about our idea. Then push the idea to the edge of that emotion so it’s powerful and focused." Click below for our Co-President Chris Garbutt's full response to The Drum on how he determines what ideas are … Daha fazla oku

Morten Grubak is the global executive creative director at Vice-owned creative agency Virtue. Last year he helped Coca-Cola sell branded NFTs for over $575,000. We catch up with him to get his take on the use of NFTs in brand marketing. Daha fazla oku

Colin Mitchell has come from a traditional planning background at BMP and other shops famous for planning and creative, along with a stop at McDonald's before his current role at Virtue, the agency powered by Vice. Adam and Colin discuss how that planning education from the pre-digital era h… Daha fazla oku