Insights from Virtue Worldwide

Victoria Fernandez will be leading Virtue's key APAC clients and driving new business, as well as mentoring the company's young talents. Daha fazla oku

There are still many countries in Asia Pacific where being LGBTQ+ is illegal. As part of The Drum’s Marketing and the Marginalized Deep Dive, we find out how brands in the region are campaigning for equality. Daha fazla oku

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we look at the quest for the fabled work-life balance. Daha fazla oku

Recently, I was asked who I would consider to be my biggest competitor in the advertising industry. The answer I gave was surprising. I could tell from the look on the face of the person I answered. I considered saying "Accenture Interactive". With David Droga as its new creative leader, tha… Daha fazla oku

Christmas advertising, says Shirin Majid, Virtue's ECD, Europe, currently means tinsel, moments of magic and a tinkly, nostalgic soundtrack. But should it? She argues that the industry needs to find a new way to explore the holiday season and to engage a broader range of people. Daha fazla oku