Recently, some campaigns have used small prisms to create digital holograph with the smartphones.

or

 

or more recently

But Mercedes-Benz has set up a higher size installation with a billboard and a prism

For the first time, thanks to the hologram, the functionality of the Mercedes-Benz Blind Spot Assist feature is demonstrated to pedestrians walking past the CLPs as a 360° experience. In this way, the advertising impact of the CLPs is expanded to all four sides, with hologram technology transforming a simple CLP into a digital installation.

Convincing and impacting media innovation

BaşlıkWorld's first holographic poster
Başlık (ana dil)Das erste Holo-Plakat der Welt
Haftanın
Kampanya World´s first holographic poster
Reklamcı Daimler AG
Marka Mercedes-Benz

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İlk Yayınlanma Tarihi Sadece aboneler
SektörSadece aboneler
hikayeSadece aboneler
Medya Türü Outdoor/Out of Home
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Yaratıcı Yönetmen A....as B....ch Sadece aboneler
Agency Pi.....rk .G Sadece aboneler

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